Manager, Marketing Strategy & Portfolio Planning
Visa
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Job summary
Visa is seeking a strategic, analytically minded leader to shape the future of North America Marketing as Manager, Marketing Strategy & Portfolio Planning. You will partner with marketing leadership to define how investments support Visa's long-term growth ambitions and 2030 strategy.
This role sits at the intersection of strategy, planning, portfolio management and business performance. You will maintain a holistic view of Visa's North America Marketing portfolio across Consumer, B2B and
Qualifications
- 5+ years of relevant work experience with a Bachelor's Degree (or 2+ years with an Advanced degree).
- Experience leading strategic planning initiatives and investment prioritization.
- Ability to influence senior stakeholders and communicate complex ideas clearly.
- Strong business acumen linking market trends to priorities into actionable recommendations.
Responsibilities
- Own and maintain North America Marketing portfolio view including priorities and investments.
- Evaluate portfolio performance and optimize investments.
- Support multi-year strategic planning with data-driven insights.
- Develop frameworks to prioritize resources for informed decisions.
- Transform data into actionable insights and strategic recommendations for executives.
- Create executive-ready business cases and narratives for informed decisions.
- Collaborate with North America Product and Strategy teams to align investments with roadmaps.
- Lead cross-functional strategic initiatives with executive visibility.
- Identify opportunities to leverage AI and emerging technologies in planning and decision-making.
Skills
Education
Job description
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
Visa is seeking a strategic, analytically minded leader to help shape the future of North America Marketing. As Manager, Marketing Strategy & Portfolio Planning, you will serve as a key thought partner to marketing leadership, helping define how marketing investments support Visa's long-term growth ambitions and 2030 Strategy.
This role sits at the intersection of strategy, planning, portfolio management, and business performance. You will maintain a holistic view of Visa's North America Marketing portfolio across Consumer, B2B, and Marketing Services, ensuring investments, initiatives, and resources are focused on the opportunities that drive the greatest business impact.
Success in this role requires the ability to connect strategy to execution, translate complex data into actionable recommendations, and influence decision-making across senior stakeholders. You will work closely with Marketing, Product, Strategy, and Analytics teams to identify growth opportunities, assess portfolio performance, prioritize investments, and drive greater organizational impact.
This position reports to the Senior Director of Strategy, Planning & Operations and is based in Visa's San Francisco office.
This opportunity is especially attractive for professionals with backgrounds in strategy consulting, corporate strategy, business operations, analytics, portfolio management, or technology who enjoy solving complex business challenges, influencing executive decisions, and driving enterprise-wide outcomes.
- Own and maintain a comprehensive view of Visa North America's Marketing portfolio, including strategic priorities, investment allocation, business objectives, and expected outcomes.
- Partner with leadership to evaluate portfolio performance and identify opportunities to optimize investments, accelerate growth, and improve business impact.
- Support annual and multi-year strategic planning efforts by providing data-driven perspectives on business priorities, market opportunities, and emerging trends.
- Develop frameworks and approaches that help leadership prioritize resources and make informed investment decisions.
- Transform complex data from multiple sources into actionable insights and strategic recommendations for executive audiences.
- Identify connections across Consumer, B2B, and Marketing Services initiatives, proactively highlighting risks, dependencies, and opportunities.
- Structure and solve ambiguous business problems by evaluating alternatives, quantifying trade-offs, and recommending clear paths forward.
- Create executive-ready presentations, business cases, and strategic narratives that enable informed decision-making.
- Partner closely with North America Product and Strategy teams to ensure marketing investments align with product roadmaps, business priorities, and market opportunities.
- Serve as a strategic connector across Marketing, Analytics, Product, Finance, and regional teams to drive alignment and maximize portfolio effectiveness.
- Lead special projects and strategic initiatives that require cross-functional collaboration and executive visibility.
- Monitor portfolio performance against strategic goals and key business outcomes.
- Analyze trends, identify performance gaps, and recommend actions to enhance effectiveness and accelerate results.
- Drive continuous improvement in measurement frameworks, reporting approaches, and strategic planning processes.
- Identify opportunities to leverage AI and emerging technologies to improve planning, decision-making, operational efficiency, and marketing effectiveness.
- Pilot new approaches, develop business cases, and help scale innovative solutions across the organization.
Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.
- 5 or more years of relevant work experience with a Bachelor's Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters, MBA, JD, MD) or 0 years of work experience with a PhD.
- Experience leading strategic planning initiatives, business performance reviews, investment prioritization, or enterprise-level decision support
- Demonstrated ability to influence senior stakeholders and communicate complex ideas in a clear, concise, and compelling manner.
- Strong business acumen with the ability to connect market trends, customer insights, financial metrics, and strategic priorities into actionable recommendations.
- 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or up to 3 years of relevant experience with a PhD.
- 6+ years of experience in strategy, management consulting, corporate strategy, business operations, analytics, portfolio management, or a related strategic discipline.
- Experience within payments, fintech, technology, financial services, or other fast-paced, highly matrixed organizations preferred.
- Experience synthesizing large amounts of information into executive-level insights, strategic frameworks, and business cases.
- Proven ability to navigate ambiguity, solve complex business problems, and drive alignment across diverse stakeholders.
- Marketing experience is welcome but not required. Candidates with backgrounds in strategy, planning, consulting, operations, or analytics are highly encouraged to apply.
For roles located in the US, the estimated salary range for this position is $134,600.00 to $ 215,300.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Varies upon the needs of the department.
This position requires travel 5-10% of the time.
This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
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