Marketing Specialist

Astera Health; Minnesota; On-site; USD 61,000 - 92,000; Full time

Job summary

Astera Health is seeking a Marketing Specialist to lead digital campaigns across web, SEO, CRM and social channels. You will optimize engagement using data analytics and A/B testing, ensuring brand consistency and timely responses to online conversations.

This role requires a bachelor's degree in marketing or related field and at least two years of digital marketing experience. On-site work in Minnesota with collaboration across leadership and marketing teams.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 2+ years in digital and social media marketing.
• Strong written and verbal communication.
• Ability to plan and execute web, email, and social campaigns.

Responsibilities

• Plan and execute web, AEO/SEO, CRM, email, social, and display campaigns.
• Utilize A/B testing and analytics to optimize results.
• Develop and monitor marketing data tracking including GA4.
• Monitor digital reputation and respond to posts within 24 business hours.
• Assist event planning and marketing requests.
• Ensure brand consistency and support intranet marketing liaison.

Skills

Digital marketing

Social media marketing

SEO/SEM

A/B testing

Data analytics

Email marketing

Campaign management

Budget management

Education

Bachelor’s degree in marketing, Business or related field

Tools

GA4

CRM platforms

Email marketing tools

Display advertising platforms

Web analytics

Job description

Marketing Specialist# Marketing SpecialistWadena, MN 56482; Wadena, MN 56482## OverviewSalary Range$61,484.80 - $92,227.20 Salary/yearPosition TypeFull TimeCategoryMarketing## DescriptionThe Marketing Specialist possesses a digital-first mindset and proven skills and experience to develop and direct high-impact marketing strategies for Astera Health, service lines and business units in alignment with the organization’s strategic priorities.**Essential Duties:**1. Supports the mission, culture, and core values of Astera Health through personal conduct and behaviors that contribute ideas and suggestions, is helpful and friendly, demonstrates regular attendance and punctuality, and adheres to organizational policies and rules.2. Stay current with digital, social, and other marketing trends and tools, regularly recommending opportunities to drive more revenue.3. Plan and execute all web, AEO, SEO, CRM, email, social media, and display advertising campaigns utilizing the creative brief process and optimal budget for increasing engagement. Utilize A/B testing and data analytics to continuously optimize results.4. Develop and monitor marketing data tracking strategies and related analysis, including GA4. Report quarterly on digital engagement.5. Monitor the digital reputation of Astera Health and provide responses to posts, reviews, and comments within 24 business hours. Monitor website email submission and respond appropriately.6. Track and analyze competitors’ marketing activities.7. Develop and implement website updates.8. Serves as backup and assists in marketing requests process.9. Assist in event planning and attend marketing events when needed.10. Ensure consistency with the brand strategy and standards11. Attend meetings and serve on Leadership Team.12. Ensure execution of all marketing campaign deliverables and content created by marketing team.13. Assist in vendor relations and contract support.14. Serve as superuser and marketing liaison for Astera Health’s intranet.**Physical Requirements:**Medium Duty is: exerting 20 to 50 pounds of force occasionally or 10 to 15 pounds of force frequently or greater than negligible up to 10 pounds of force constantly to move objects (based on U.S. Department of Labor data). The following physical activities are required to perform this job:Occasionally (up to 33% of work time): standing, sitting, lifting, pushing, pulling, kneeling, crouching, smelling, color vision.Frequently (34-66% of work time): walking, carrying, stooping, reaching, handling, fingering, talking, hearing, near acuity vision.## Qualifications**Required Qualifications:**1. Education: Bachelor’s degree in marketing, Business or related field.2. Experience: 2+ years’ experience in digital and social media.3. Or combined years of relevant education and experience to perform the essential duties of this position.*Astera Health is an Equal Opportunity/Affirmative Action employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development.*