Data-Driven Category & Insights Lead

Rosina Food Products, Inc.; Buffalo (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401(k) with Company Match

Paid Time Off & Holidays

Company Paid Life Insurance

Employee Assistance Program

Professional Development & Career Grow

Family-Owned Company with aCollaborive

Job summary

Rosina Food Products, Inc. is seeking a strategic and analytical Customer Insights & Category Manager to join our Sales & Marketing team in Buffalo, NY.

This role focuses on turning data into actionable business strategies by partnering with Sales, Marketing, and retail customers to grow Meatball and Pasta categories. You will build category strategies from syndicated data, deliver dashboards with Excel and Power BI, and translate insights into executive presentations.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Finance, Analytics, or a related field.
• 3-5+ years of experience in: Category Management, Customer Insights, Shopper Insights, Category Analytics, Sales Strategy, CPG.
• Experience utilizing syndicated data such as Circana (IRI), NielsenIQ, Retailer POS data, Walmart Retail Link.
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent analytical, presentation, and communication skills.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Develop category growth strategies using syndicated and retailer data.
• Identify category, shopper, and marketplace trends.
• Build customer-specific recommendations for assortment, pricing, merchandising, promotions, and shelf optimization.
• Monitor competitive activity and identify opportunities for growth.
• Support innovation, new product launches, and distribution expansion.
• Deliver meaningful customer and market insights that support strategic business decisions.
• Develop dashboards and recurring business reports for Sales, Marketing, and Leadership.
• Analyze customer performance, market share, distribution, pricing, and promotional effectiveness.
• Translate complex data into clear business recommendations and executive presentations.
• Support annual planning, strategic initiatives, and new product development through data-driven analysis.
• Partner with retail customers and internal sales teams to deliver category reviews and business updates.
• Participate in customer meetings and present category recommendations backed by data.
• Support Joint Business Planning, line reviews, assortment discussions, and merchandising initiatives.
• Build collaborative relationships with retail merchandising and category teams.
• Utilize syndicated data sources and create reports and dashboards.

Skills

Advanced Excel

PowerPoint

Analytical thinking

Presentation skills

Education

Bachelor's degree in Marketing or related field

MBA or advanced degree preferred

Tools

Circana (IRI)

NielsenIQ

Retail Link

Walmart Retail Link

Power BI

Tableau

Job description

Rosina Food Products, Inc. is seeking a strategic and analytical Customer Insights & Category Manager to join our Sales & Marketing team in Buffalo, NY.

This role focuses on turning data into actionable business strategies by partnering with Sales, Marketing, and retail customers to grow Meatball and Pasta categories. You will build category strategies from syndicated data, deliver dashboards with Excel and Power BI, and translate insights into executive presentations.