Customer Insights & Category Manager

Rosina Food Products; Town of Cheektowaga (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Competitive Salary

401(k) Match

PTO & Holidays

Life Insurance

Employee Assistance Program

Professional Development

Family-Owned Company

Job summary

Rosina Food Products, Inc. is seeking a strategic and analytical Customer Insights & Category Manager to join our Sales & Marketing team in Buffalo, NY. The role blends data from syndicated sources with customer insights to drive category growth for Meatball and Pasta lines.

You will partner with Sales, Marketing and retailers to develop recommendations, create dashboards in Excel and Power BI, and support planning and new product initiatives, with opportunities for career advancement.

Qualifications

• Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics or related field.
• 3‑5+ years of experience in Category Management, Customer Insights, Category Analytics, Sales Strategy, CPG.
• Experience utilizing syndicated data such as Retailer POS data.
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent analytical, presentation and communication skills.
• Ability to translate data into actionable business recommendations.

Responsibilities

• Develop category growth strategies using syndicated and retailer data.
• Identify category, shopper, and marketplace trends.
• Build customer-specific recommendations for assortment, pricing, merchandising, promotions, and shelf optimization.
• Monitor competitive activity and identify opportunities for growth.
• Support innovation, new product launches, and distribution expansion.
• Deliver meaningful customer and market insights that support strategic business decisions.
• Develop dashboards and recurring business reports for Sales, Marketing, and Leadership.
• Analyze customer performance, market share, distribution, pricing, and promotional effectiveness.
• Translate complex data into clear business recommendations and executive presentations.
• Support annual planning, strategic initiatives, and new product development through data-driven analysis.

Skills

Category Management

Customer Insights

Category Analytics

Sales Strategy

CPG

Retail POS data

Advanced Excel

PowerPoint

Presentation

Communication

Education

Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics

Tools

Circana (IRI)

NielsenIQ

Retail Link

Excel

Power BI

Tableau

Job description

Corporate Office
130 Empire Drive
Cheektowaga, NY 14224, USA

Pay or shift range: $90,000 USD to $110,000 USD
The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job‑related reasons.

Description

Rosina Food Products, Inc.

Buffalo, NY

Full‑Time | Exempt

$90,000 - $110,000 per year

Rosina Food Products is seeking a strategic and analytical Customer Insights & Category Manager to join our Sales & Marketing team. This role is ideal for someone who enjoys turning data into actionable business strategies while partnering closely with Sales, Marketing, and retail customers.

You’ll play a key role in helping grow our Meatball and Pasta categories by combining customer insights, syndicated data, shopper analytics, and category management best practices to develop recommendations that drive business growth.

This position offers excellent career growth and the opportunity to develop into a senior commercial leadership role within our organization.

What You’ll Do

Category Strategy

• Develop category growth strategies using syndicated and retailer data.
• Identify category, shopper, and marketplace trends.
• Build customer‑specific recommendations for assortment, pricing, merchandising, promotions, and shelf optimization.
• Monitor competitive activity and identify opportunities for growth.
• Support innovation, new product launches, and distribution expansion.
• Deliver meaningful customer and market insights that support strategic business decisions.
• Develop dashboards and recurring business reports for Sales, Marketing, and Leadership.
• Analyze customer performance, market share, distribution, pricing, and promotional effectiveness.
• Translate complex data into clear business recommendations and executive presentations.
• Support annual planning, strategic initiatives, and new product development through data‑driven analysis.

Customer Partnership

• Partner with retail customers and internal sales teams to deliver category reviews and business updates.
• Participate in customer meetings and present category recommendations backed by data.
• Support Joint Business Planning, line reviews, assortment discussions, and merchandising initiatives.
• Build collaborative relationships with retail merchandising and category teams.

Reporting & Analytics

• Utilize Circana (IRI), NielsenIQ, Retail Link, retailer POS data, and other syndicated data sources.
• Create reports and dashboards using Excel, Power BI, and presentation tools.
• Analyze business performance and identify opportunities to improve category performance.
• Recommend improvements to reporting tools, analytics, and category management processes.

Qualifications

Required

• Bachelor’s degree in Business, Marketing, Economics, Finance, Analytics, or a related field.
• 3‑5+ years of experience in Category Management, Customer Insights, Category Analytics, Sales Strategy, Consumer Packaged Goods (CPG).
• Experience utilizing syndicated data such as Retailer POS data.
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent analytical, presentation, and communication skills.
• Ability to translate data into actionable business recommendations.

Preferred

• Experience with Power BI or Tableau.
• Experience with planogram software (Blue Yonder, Apollo, or similar).
• Experience working directly with retailers and customer category teams.
• MBA or advanced degree preferred.
• Experience within the food, grocery, or CPG industry.

What You’ll Bring

• Thinks strategically while remaining highly analytical.
• Enjoys solving business challenges through data.
• Can confidently present insights to customers and leadership.
• Builds strong partnerships across Sales, Marketing, and Customer teams.
• Is curious, proactive, and continuously looking for opportunities to grow the business.

Travel

Minimal travel is expected. Occasional travel may be required for customer meetings, retailer visits, category reviews, and industry events.

Why Rosina?

At Rosina Food Products, you’ll have the opportunity to influence business strategy, partner with nationally recognized retailers, and help shape the future of our brands. We believe in developing our people and providing opportunities for continued career growth.

• Competitive Salary ($90,000–$110,000)
• 401(k) with Company Match
• Paid Time Off & Paid Holidays
• Company Paid Life Insurance
• Employee Assistance Program
• Professional Development & Career Growth
• Family‑Owned Company with a Collaborative Culture

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.