Global Data Center Marketing Lead — EBO Growth

3M; Minnesota; On-site; USD 165,000 - 201,000; Full time

Job summary

3M is seeking a Data Center Vertical Marketing Manager to lead global marketing for the Data Center growth agenda, focusing on Expanded Beam Optical (EBO) solutions. You will partner with Vertical Business, Sales, Product Marketing, and Integrated Marketing to drive messaging, demand gen, and customer storytelling.

You will own end-to-end data center customer journeys across web, events, and channels, enabling campaigns, content, and executive engagement.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Communications, or Engineering.
• Seven years of combined experience in B2B marketing, product marketing, campaign activation, field marketing, or channel marketing.

Responsibilities

• Own the global Data Center vertical marketing plan and translate priorities into campaigns, content and events.
• Develop internal briefs, FAQs, templates and enablement tools for launches and campaigns.
• Define Data Center messaging, value propositions and differentiators for buyers across cloud providers and systems integrators.

Skills

B2B marketing

Campaign activation

Channel marketing

Communications

Education

Bachelor’s degree or higher in Marketing, Business, Communications, Engineering

Seven years B2B marketing experience

Master’s degree (preferred)

Tools

CRM platforms

Digital marketing tools

Campaign management tools

Job description

3M is seeking a Data Center Vertical Marketing Manager to lead global marketing for the Data Center growth agenda, focusing on Expanded Beam Optical (EBO) solutions. You will partner with Vertical Business, Sales, Product Marketing, and Integrated Marketing to drive messaging, demand gen, and customer storytelling.

You will own end-to-end data center customer journeys across web, events, and channels, enabling campaigns, content, and executive engagement.