Data Center & AI Brand Architect

Intel; Phoenix (AZ); Hybrid; USD 146,000 - 248,000; Full time

Benefits offered by this job

Stock bonuses

Health benefits

Retirement plans

Vacation

Job summary

Intel's Brand and Creative team, within the Global Marketing and Communications Group, seeks a Data Center and AI Brand Strategist to lead the strategic development of Intel's data center, AI infrastructure, and enterprise brands across CPUs, GPUs, and software.

This role partners with engineering, product marketing, and design to shape brand architecture, ensure credible naming, and drive executive-aligned decisions for a fast-moving enterprise market.

Qualifications

• 6+ years of experience in brand strategy, brand management, brand marketing, product marketing, or brand naming at either a brand agency or on the client side.
• 3+ years of experience presenting to executive stakeholders.
• 3+ years of experience in technology branding, ideally including data center, semiconductor, cloud infrastructure, or enterprise IT categories.
• Demonstrated understanding of core data center and AI hardware/software concepts sufficient to partner credibly with engineering and technical product teams.

Responsibilities

• Lead the creation, curation, and management of Intel's data center and AI product brand strategy across hardware and software.
• Define and implement strategic decisions regarding product brand creation, hierarchy, categories, and segmentation across silicon, systems, and software tiers.
• Partner with silicon architects, hardware and software engineers, product marketing, and designers to ensure branding strategies reflect underlying technology.
• Effectively manage senior stakeholders across business units, engineering, sales, and marketing to drive alignment on long-term brand decisions.
• Collaborate on physical and digital brand activations ensuring consistent brand storytelling for enterprise, cloud, and developer audiences.
• Measure brand impact, benchmark against competitors, and refine brand management practices based on data.

Skills

Brand strategy

Brand management

Executive stakeholder communication

Technology branding

Cross-functional collaboration

Brand naming and architecture

Education

Bachelor's degree (business/marketing)

Technical degree or coursework (CS/Engineering)

Job description

Intel's Brand and Creative team, within the Global Marketing and Communications Group, seeks a Data Center and AI Brand Strategist to lead the strategic development of Intel's data center, AI infrastructure, and enterprise brands across CPUs, GPUs, and software.

This role partners with engineering, product marketing, and design to shape brand architecture, ensure credible naming, and drive executive-aligned decisions for a fast-moving enterprise market.