Data Center & AI Brand Architect

Intel; Folsom (CA); Hybrid; USD 146,000 - 248,000; Full time

Benefits offered by this job

Stock bonuses

Health benefits

Job summary

Intel's Brand and Creative team seeks a Data Center and AI Brand Strategist to shape Intel's brand portfolio across CPUs, GPUs, AI accelerators, networking, and software for enterprise, cloud, and developers. You will lead strategy development and naming across silicon, systems, and software tiers.

The role requires deep brand expertise, technical fluency in data center/AI infrastructure, and ability to influence executive stakeholders while guiding branding initiatives in a fast-moving market.

Qualifications

• 6+ years in brand strategy, brand management, or naming in brand agency or on client side.
• 3+ years presenting to executive stakeholders.
• 3+ years in tech branding (data center / enterprise IT).
• Understanding of data center & AI hardware/software concepts to partner with engineering teams.

Responsibilities

• Lead development of Intel's data center and AI product brand strategy across hardware and software.
• Define and implement product brand naming conventions and hierarchy across silicon, systems, and software tiers.
• Collaborate with engineers, product marketing, and designers to ensure branding aligns with technology.

Skills

Brand strategy

Naming & architecture

Cross-functional collaboration

Stakeholder management

Brand activation

Brand analytics

Project management

Executive presentation

Education

Bachelor's degree in business/marketing

Technical degree or coursework (cs/ce)

Job description

Intel's Brand and Creative team seeks a Data Center and AI Brand Strategist to shape Intel's brand portfolio across CPUs, GPUs, AI accelerators, networking, and software for enterprise, cloud, and developers. You will lead strategy development and naming across silicon, systems, and software tiers.

The role requires deep brand expertise, technical fluency in data center/AI infrastructure, and ability to influence executive stakeholders while guiding branding initiatives in a fast-moving market.