Data Center & AI Brand Architect

Intel; Austin (TX); Hybrid; USD 146,000 - 248,000; Full time

Benefits offered by this job

Stock bonuses

Health benefits

Retirement plan

Vacation

Job summary

Intel seeks a Data Center and AI Brand Strategist to lead the strategic development of Intel's data center, AI infrastructure, and enterprise brands across CPUs, GPUs, accelerators, networking, and software. The role shapes the brand portfolio and naming conventions, with cross-functional collaboration across silicon, systems, and software teams.

You will influence executive stakeholders, drive brand activation for enterprise and cloud audiences, and use data-driven insights to refine branding

Qualifications

• 6+ years in brand strategy or related fields, in brand agency or on the client side.
• 3+ years presenting to executive stakeholders.
• 3+ years in technology branding (data center, semiconductor, cloud, or enterprise IT).
• Understanding of data center and AI hardware/software concepts to engage technical teams.

Responsibilities

• Lead brand strategy development for data center and AI products across hardware and software.
• Define naming, architecture, and tiering to reflect technical distinctions.
• Collaborate with silicon engineers, hardware/software teams, product marketing, and design.
• Engage senior stakeholders to drive alignment on long-term branding decisions.
• Oversee brand activation and measure impact with audiences and benchmarks.

Skills

Brand strategy

Naming

Brand architecture

Cross-functional collaboration

Stakeholder management

Brand activation

Brand analytics

Agency/vendor management

Education

Bachelor's degree in business/marketing

Job description

Intel seeks a Data Center and AI Brand Strategist to lead the strategic development of Intel's data center, AI infrastructure, and enterprise brands across CPUs, GPUs, accelerators, networking, and software. The role shapes the brand portfolio and naming conventions, with cross-functional collaboration across silicon, systems, and software teams.

You will influence executive stakeholders, drive brand activation for enterprise and cloud audiences, and use data-driven insights to refine branding