Data Analyst, CRM

Wilson Sonsini Goodrich & Rosati; New York (NY); On-site; USD 73,000 - 99,000; Full time

Job summary

An established industry player is seeking a skilled Data Analyst to enhance its Marketing Technology team. This pivotal role involves analyzing diverse marketing data to drive strategic initiatives and optimize campaigns. You will ensure data accuracy across platforms and provide actionable insights to support business development efforts. Collaborating with cross-functional teams, you will utilize your technical expertise in tools like Salesforce and Marketo to present complex data in a clear manner. Join a dynamic environment that fosters professional growth and offers a competitive salary and benefits package, where your contributions will significantly impact the firm's success.

Benefits

Discretionary year-end merit bonus

Competitive salary

Benefits package

Qualifications

• 3+ years of marketing data analysis experience, preferably in a law firm.
• Strong knowledge of data visualization tools and CRM systems.

Responsibilities

• Analyze marketing data to support strategic initiatives and optimize campaigns.
• Create reporting dashboards and provide insights on campaign performance.

Skills

Data Analysis

Communication Skills

Data Visualization

Collaboration

A/B Testing

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Analytics

Tools

Power BI

Tableau

Excel

Smartsheet

Salesforce

Marketo

Google Analytics

Job description

Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 18 offices: 13 in the U.S., three in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow our staff exceptional opportunities for professional achievement and career growth.

We are seeking an experienced Data Analyst to join our Marketing Technology team. The Data Analyst will be responsible for analyzing marketing data from multiple sources to support strategic initiatives, optimize campaigns, and ensure the firm’s business development and marketing efforts are on track. The role requires a strong blend of technical and analytical skills, along with the ability to collaborate across departments.

Key Responsibilities:

1. Ensure data accuracy and consistency across marketing technology platforms.
2. Analyze data from various marketing technology platforms, including CRM systems, email marketing tools, social media analytics, and website traffic data.
3. Assist in the design and implementation of data reporting dashboards for business development and leadership teams to track metrics around prospect client and client relationships.
4. Provide in-depth analysis and recommendations based on data findings to optimize marketing and business development efforts around the firm’s client acquisition and retention strategies.
5. Create insights around campaign performance, lead generation, and other key performance indicators (KPIs), within Marketo and Salesforce.
6. Support the Senior Manager of Marketing Technology in the integration and automation of marketing data systems and tools.
7. Present data-driven insights to stakeholders, including the business development, events, and communications teams.
8. Create training documentation and how-to clips and provide user training as needed.

Qualifications:

1. Bachelor’s degree in Marketing, Business Analytics, or a related field.
2. 3+ years of experience in marketing data analysis, preferably within a law firm or professional services environment.
3. Strong knowledge of data visualization and reporting tools (e.g., Power BI, Tableau, Excel, Smartsheet).
4. Experience with CRM systems, ERM platforms, marketing automation tools (e.g., Salesforce, Marketo, Introhive), and Google Analytics.
5. Familiarity with A/B testing, segmentation, and campaign optimization techniques.
6. Strong written and verbal communication skills, with the ability to present complex data insights in a clear and concise manner.

The primary location for this job posting is in San Francisco, but other locations may be listed. The actual base pay offered will depend upon a variety of factors, including but not limited to the selected candidate’s qualifications, years of relevant experience, level of education, professional certifications and licenses, and work location. The anticipated pay range for this position is as follows: San Francisco and Silicon Valley: $81,600 - $110,400 per year; Austin, Boston, Boulder, District of Columbia, Los Angeles, New York, San Diego, Seattle, and Wilmington: $73,100 - $98,900 per year; Salt Lake City and all other locations: $65,450 - $88,550 per year.

The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.

Benefits information can be found here. Equal Opportunity Employer (EOE).