Dallas: Paid Search Associate — Entry-Level Digital Ads

Lerma; Dallas (TX); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary based on experience

Paid holidays and vacation earned per

Job summary

Lerma is seeking a curious, detail‑oriented Associate, Paid Search to support day‑to‑day execution of paid search campaigns across our client portfolio in a hybrid Dallas environment. Reporting to a Paid Search Supervisor, this entry‑level role offers hands‑on exposure to Google Ads and Microsoft Ads, keyword research, reporting, and ongoing optimization while learning the strategy behind each account.

Ideal for recent graduates or early‑career marketers looking to build a career in digital

Qualifications

• 0–1 year of digital marketing or advertising experience
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field
• Genuine interest in paid search and digital media; willingness to learn quickly
• Strong attention to detail and organization; able to juggle multiple tasks
• Working knowledge of Excel and Google Sheets (pivot tables and VLOOKUP/XLOOKUP a plus)
• Google Ads Search certification a plus — expected within first 90 days
• Exposure to Google Ads, Microsoft Ads, or YouTube a plus
• Familiarity with GA4 or Google Tag Manager a nice-to-have
• Some exposure to DV360, CM360, or SA360 a plus
• Clear written and verbal communication; comfortable asking questions and taking feedback

Responsibilities

• Support day-to-day execution of paid search campaigns in Google Ads and Microsoft Ads
• Conduct keyword research and build negative keyword lists
• Monitor pacing and spend against budget; flag delivery issues
• Assist with invoicing and reconcile spend
• Pull performance data and build reports in Excel and Google Sheets
• Implement approved optimizations and document changes
• QA campaign setup, tracking, and links before launch
• Support YouTube campaigns including trafficking and pacing checks
• Prepare internal materials for client reporting and QBRs
• Stay updated on platform updates and share learnings with the team
• Collaborate with Paid Social, Programmatic, Brand Strategy, Analytics teams

Skills

Google Ads

Microsoft Ads

YouTube

Excel

Google Sheets

Education

Bachelor's degree in Marketing, Advertising, Communications, Business, or related field

Tools

GA4

Google Tag Manager

DV360

CM360

SA360

Job description

Lerma is seeking a curious, detail‑oriented Associate, Paid Search to support day‑to‑day execution of paid search campaigns across our client portfolio in a hybrid Dallas environment. Reporting to a Paid Search Supervisor, this entry‑level role offers hands‑on exposure to Google Ads and Microsoft Ads, keyword research, reporting, and ongoing optimization while learning the strategy behind each account.

Ideal for recent graduates or early‑career marketers looking to build a career in digital