Dallas market sales manager

La Pulga Spirits; Dallas (TX); In loco; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive pay

Performance incentives

Benefits

Descrizione del lavoro

La Pulga Spirits is seeking a Dallas Market Sales Manager to lead our commercial efforts across the Greater Dallas area. You will drive distribution growth, nurture key accounts, and coordinate with distributors to execute programs.

The ideal candidate has deep knowledge of Dallas' hospitality landscape, an established network, and a proven ability to translate brand enthusiasm into measurable sales results. This hands-on role requires a strong market presence and travel as needed.

Competenze

• 3–5+ years of sales experience in premium spirits.
• Strong familiarity with Greater Dallas on- and off-premise markets.
• Established relationships with restaurant groups, retailers, beverage directors, and distributor teams.
• Proven track record in securing new accounts and growing existing business.
• Knowledge of the Texas three-tier system and beverage regulations.
• Willingness to travel within the territory and occasional evenings/weekends.

Mansioni

• Lead Dallas market sales strategy and drive distribution growth.
• Build and manage relationships with restaurants, bars, hotels, and retailers.
• Identify and pursue new on- and off-premise accounts in Greater Dallas.
• Coordinate with distributor partners and sales teams to execute programs.
• Monitor performance, set weekly/monthly targets, and report progress.
• Develop cocktail programming and brand activation in the market.

Conoscenze

Sales experience

Beverage alcohol knowledge

Dallas market expertise

Relationship building

Negotiation

Presentation skills

Strumenti

CRM systems

Descrizione del lavoro

Position Overview

La Pulga Spirits is seeking a dynamic, results-oriented Dallas Market Sales Manager to lead our commercial efforts throughout the Greater Dallas market.

This individual will be responsible for accelerating sales growth, expanding on- and off-premise distribution, strengthening distributor execution, and developing lasting relationships with influential accounts throughout the region.

The ideal candidate is a self-starter with deep knowledge of Dallas' hospitality and retail landscape, an established network of industry relationships, and a proven ability to translate brand enthusiasm into measurable sales results.

This is a hands‑on position requiring a strong presence in the market, disciplined account management, and a willingness to roll up your sleeves to get things done.

Key Responsibilities

Market Development & Sales Growth

Own and execute the Dallas market sales strategy, with accountability for distribution growth, sales volume, and brand visibility.

Identify, prospect, and secure new on- and off-premise accounts across the Greater Dallas area.

Build strategic relationships with influential restaurants, bars, hotels, hospitality groups, independent retailers, and regional chains.

Develop and maintain a prioritized target account list, including high-volume and high-visibility opportunities.

Drive increased points of distribution, multiple-SKU placements, permanent cocktail menu features, and retail displays.

Identify and pursue high-value strategic accounts that can significantly elevate La Pulga's presence in Dallas.

Ensure new placements generate sustainable reorders and long-term account productivity.

Serve as the primary day‑to‑day market contact for La Pulga's distribution partner.

Develop productive relationships with distributor sales representatives, district managers, and leadership.

Conduct regular distributor ride‑withs, account visits, and market work.

Communicate clear sales priorities, account targets, programming opportunities, and execution expectations.

Support distributor sales meetings, product education, and incentive initiatives.

Monitor distributor inventory, account‑level sales trends, and depletion performance.

Identify execution gaps and proactively develop solutions to improve market performance.

Secure new placements in independent restaurants, cocktail bars, hotels, entertainment venues, and influential hospitality groups.

Prioritize permanent cocktail menu placements, back‑bar visibility, multiple‑SKU distribution, and staff advocacy.

Build relationships with beverage directors, general managers, bar managers, and ownership groups.

Conduct product presentations, staff trainings, and educational experiences.

Collaborate with accounts to develop thoughtful cocktail programming that drives trial and repeat consumption.

Establish La Pulga as a preferred tequila partner within strategically important accounts.

Expand distribution across independent liquor retailers, regional chains, and other priority retail accounts.

Secure incremental shelf placements, additional SKUs, displays, and promotional opportunities.

Work alongside distributor representatives to improve retail execution, shelf positioning, and product availability.

Develop relationships with store managers, owners, and retail buyers.

Support in‑store tastings, consumer education, and other approved promotional activities.

Monitor retail performance and work to improve reorder frequency and sales velocity.

Brand Building & Market Activation

Represent La Pulga Spirits as a passionate, knowledgeable, and professional brand ambassador.

Support strategic tastings, account activations, community partnerships, and industry events.

Identify opportunities to strengthen the brand's connection to Dallas' culinary, hospitality, sports, and cultural communities.

Collaborate with marketing leadership to ensure local activations support commercial priorities.

Maintain a consistent and credible presence among Dallas' beverage and hospitality professionals.

Uphold La Pulga's commitment to authenticity, quality, and responsible consumption.

Reporting & Accountability

Maintain accurate account records, sales pipelines, and market activity reporting.

Establish and track weekly and monthly objectives for new placements, menu features, displays, and account development.

Provide regular updates on sales performance, distributor execution, competitive activity, and emerging opportunities.

Monitor key account performance and develop action plans to address underperforming placements.

Manage territory priorities, promotional resources, and expenses responsibly.

Collaborate with Texas sales leadership on market planning, forecasts, and growth initiatives.

Qualifications

Required

3-5+ years of sales experience in beverage alcohol, preferably within premium spirits.

Strong familiarity with the Greater Dallas on- and off-premise market.

Established relationships with restaurant groups, independent retailers, beverage directors, and/or distributor sales teams.

Demonstrated success developing new accounts and growing existing business.

Working knowledge of the three-tier distribution system and Texas beverage alcohol regulations.

Strong presentation, negotiation, communication, and relationship-building skills.

Highly organized, self-motivated, and comfortable working independently.

Willingness to work occasional evenings and weekends for account visits and market activations.

Valid driver's license, reliable transportation, and ability to travel throughout the assigned territory.

Preferred

Experience representing an emerging or entrepreneurial spirits brand.

Established relationships within Dallas' premium tequila, agave spirits, and cocktail communities.

Experience managing distributor relationships and influencing distributor sales teams.

Demonstrated success securing permanent menu placements, chain authorizations, and strategic retail distribution.

Familiarity with CRM systems, distributor sales reporting, and performance tracking.

What Success Looks Like

Success in this role will be measured by the ability to build a strong, productive, and sustainable La Pulga business throughout Dallas.

Key performance indicators will include:

Distribution Growth: New on- and off-premise points of distribution.

Portfolio Expansion: Multiple-SKU placements and increased distribution depth.

Account Quality: Strategic placements in influential, high-volume accounts.

Menu & Display Execution: Permanent cocktail menu features, retail displays, and visibility.

Sales Performance: Distributor depletions, reorder velocity, and sustainable volume growth.

Distributor Engagement: Effective market work, sales team education, and execution against priorities.

Account Retention: Consistent engagement and repeat purchasing from existing accounts.

Ideal Candidate Profile

We're looking for someone who thinks like an owner, sells with conviction, and understands that building a great spirits brand takes more than simply getting a bottle on a shelf.

The right person knows how to open doors, build genuine relationships, create opportunities, and follow through. They are equally comfortable presenting to a major hospitality group, working alongside a distributor representative, or walking into an independent liquor store to earn a new placement.

Most importantly, they understand that great brands are built one relationship, one account, and one shared experience at a time.

The Spirit We Share

At La Pulga, we believe the best things in life are meant to be shared. We're building more than a tequila brand. We're building a community of people who value authenticity, meaningful relationships, and doing things the right way.

La Pulga Spirits offers a competitive compensation package commensurate with experience, including base salary, performance-based incentives, and applicable benefits.

If you're passionate about premium spirits, love the Dallas market, and want to play an important role in growing an ambitious Texas brand, we'd love to hear from you.