D2C Marketing Intern

Ibotta, Inc.; Denver (CO); On-site; USD 25,000 - 33,000; Full time

Job summary

Jobtailor is seeking a driven marketing intern to assist with incentive-based lifecycle campaigns, focusing on ideation through execution and reporting. This role supports an optimal user experience across the funnel in a collaborative, fast-paced environment.

You will brainstorm ideas to improve retention, activation, and reactivation, analyze trends, and work with cross-functional teams. Hybrid in Denver with three in-office days weekly (Tue-Thu) and full-time hours for a 12-week summer

Qualifications

• Interest in incentive-based marketing and communication channels (email, push, in-app).
• Creative thinker with ability to execute ideas from start to finish.
• Strong written and verbal communication skills.
• Desire to learn, collaborate and work in a team.
• Ability to interpret data and evaluate campaign performance.
• Excellent organizational skills to manage multiple tasks and deadlines.

Responsibilities

• Assist with lifecycle campaigns from ideation through execution and reporting.
• Execute campaigns ensuring an optimal user experience at every funnel stage.
• Brainstorm ideas to improve retention, activation, and reactivation.
• Analyze business trends and collaborate with cross-functional teams.
• Participate in teach-outs to build workforce and career skills.
• Uphold company core values.

Skills

Incentive-Based Marketing

Campaign Execution

Data Analysis

Creative Thinking

Organizational Skills

Tools

Email Marketing

Push Notifications

In-App Messaging

Job description

• Assist with lifecycle campaigns focused on marketing-funded incentives and communications from ideation through execution and performance reporting
• Execute campaigns supporting an optimal user experience at every stage of the funnel
• Brainstorm ideas to improve user retention, activation, and reactivation
• Analyze business trends
• Collaborate with cross-functional teams to build a best-in-class user experience
• Participate in ongoing teach-outs designed to build workforce and career skills
• Embrace and uphold Ibotta’s Core Values

Requirements

• Familiarity/interest with incentive-based marketing and communication channels like email, push notifications, and in-app messages.
• Proven ability to think creatively and implement ideas from start to finish
• Good written and verbal communication skills
• Hunger to learn and collaborate with your teammates
• Ability to interpret data and evaluate campaign performance effectively
• Strong organizational skills to help manage multiple tasks and deadlines efficiently.
• Candidates must live in the United States.
• Applicants must be currently authorized to work in the United States on a full-time basis.
• Must be available for a full-time, 12 week summer internship during 2027.
• Must be willing to work hybrid in Denver, Colorado, with three required in-office days per week: Tuesday, Wednesday, and Thursday.

Core Competencies

Demonstrates expertise in incentive-based marketing and campaign execution, with strong analytical skills to evaluate performance and improve user engagement. Effective communicator and collaborator, capable of managing multiple tasks in a fast-paced environment.

Highest-signal resume keywords

• Incentive-Based Marketing
• Campaign Execution
• Data Analysis
• Creative Thinking
• Organizational Skills

ATS Optimization Keywords

Hard Skills

• Campaign Performance Evaluation
• User Retention Strategies
• User Activation Techniques
• User Reactivation Strategies

Soft Skills

• Written Communication
• Verbal Communication
• Collaboration
• Creativity
• Hunger to Learn

Industry Keywords

• Lifecycle Campaigns
• User Experience
• Cross-Functional Collaboration
• Business Trends Analysis

Tools & Technologies

• Email Marketing
• Push Notifications
• In-App Messaging