Customer Success Manager, Performance Marketing (Work from Home)

Persona; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Remote work

Growth opportunities

Fast-paced environment

Strong culture

Currency of your choice

Full benefits

Competitive salary

Job summary

Persona is hiring a Customer Success Manager for a remote, long-term role handling a growing book of advertiser accounts in performance marketing. You will be hands-on, use Ads Manager, and leverage AI tools to extract performance data, spotting overspend or underdelivery quickly.

Ideal candidates have 2–4 years in performance marketing or ad tech, strong English, and comfort working on U.S. business hours. This is a full-time remote role with opportunities for growth and client impact.

Qualifications

• 2–4 years in customer success, account management, or campaign operations.
• Fluent in performance metrics: CPC, CPA, CTR, CVR, pacing, IO cap.
• Technically curious—tracking links, pixels, or postbacks.
• Comfortable with daily account hygiene across multiple budgets and launches.
• Strong written communication; concise client recaps.
• AI-forward: uses AI tools to work faster.
• Proactive: flags problems early.
• Fully fluent in English.
• Able to work U.S. business hours (PT, CT, or ET).
• Commitment to long-term, full-time work.

Responsibilities

• Take new advertisers from signed IO to live in Ads Manager: campaigns, ad groups, targeting, offers, creatives, budgets, CPA targets.
• Build and maintain offer/creative variations for testing.
• Set up and QA conversion tracking: server-side postbacks, MMP events, and configurations.
• Test tracking links and macros; verify conversions post-launch.
• Monitor spend, pacing, CTR, CVR, CPA daily; catch overspend.
• Perform routine optimizations and flag major changes.
• Use AI agents to pull performance cuts and draft recaps.
• Be day-to-day contact for advertisers: check-ins and monthly recaps.
• Prepare data and talking points for QBRs; re-engage lapsed advertisers.
• Convert client feedback into feature requests for Product/Engineering.

Skills

Performance marketing knowledge

Written communication

English fluency

AI tooling

Proactive problem-solving

Tools

Ads Manager

SQL

Pixels/Postbacks

AI tools (general)

Job description

Persona is a recruiting and staffing company that hires exceptional people from 98 countries into full-time, long-term remote roles with the most ambitious companies on earth.

Our clients include Fortune 500 enterprises, fast‑growing startups backed by Sequoia, Founders Fund, and Andreessen Horowitz, and high‑performing companies of every size in between. We offer roles in project management, operations, finance, design, marketing, customer success, and more. Every hire is for a specific open position: one person, one dedicated client, built to last.

Every offer we make is for an open role with a single client — the kind of role that’s almost impossible to find on your own: industry‑leading pay set against your experience and skill, real career growth, and a stable seat at a serious company, working from home, anywhere in the world.

Persona was founded in 2018 by two Stanford graduates on a simple idea: talent is everywhere, but opportunity isn’t. By recruiting globally for specific client roles, we’ve grown into one of the fastest‑growing companies in the global staffing industry. Every applicant goes through the same steps, and each one is designed to let you show what you can actually do.

We hire people who care about the craft of their work, take ownership without being asked, and want to build a career rather than just hold a job. If that’s you, and one of our open roles fits, we’d like to meet you.

Role Summary

We are hiring a Customer Success Manager to manage a book of growing advertiser accounts at a performance‑marketing / commerce‑media company. You will own mid‑market and test‑stage accounts day to day ($10K-$20K pilots and steady monthly spenders) while supporting senior team members on the largest enterprise accounts. This role is hands‑on and operational, built for someone who lives inside an Ads Manager, uses AI agents and SQL/Hex to pull performance data, and is the first person to notice when an account is overspending, underdelivering, or broken.

You must be technically comfortable — not an engineer, but able to set up a postback, test a tracking link, and explain to a client in plain language why their CPA moved. Ideal candidates have 2‑4 years in performance marketing, affiliate, commerce media, or ad tech and want to grow by proving they can run accounts cleanly, then taking on bigger ones.

Key Responsibilities

• Take new advertisers from signed IO to live in Ads Manager: campaigns, ad groups, targeting, offers, creatives, budgets, and CPA targets at the ad group level
• Build and maintain offer and creative variations so the optimization model has enough to test, including surface‑specific assets (banners, native formats, partner placements)
• Set up and QA conversion tracking: server‑side postbacks, MMP events (Singular, AppsFlyer, Branch), and event configuration before launch
• Test tracking links and macros, confirm conversions fire correctly post‑launch, and elevate reporting discrepancies to Engineering with clear examples
• Monitor spend, pacing, CTR, CVR, and CPA daily across your book; catch overspend and underdelivery (especially across month boundaries and weekends) before the client does
• Make routine optimizations within guidance — retire low performers, refresh copy, adjust CPA targets — and flag bigger changes to your manager
• Use AI agents, Claude, and Hex to pull performance cuts, diagnose drops, and draft client recaps quickly
• Act as day‑to‑day contact for your advertisers: check‑ins, monthly recaps, quick answers, and plain‑language explanations of why spend or CPA moved
• Prepare data and talking points for QBRs, support senior teammates in running them, and re‑engage lapsed advertisers with relevant offers
• Turn client feedback and platform friction into clear feature requests and bug reports for Product and Engineering, and keep internal playbooks (postback docs, onboarding checklists, QA steps) current

Required Qualifications

• 2-4 years in customer success, account management, or campaign operations — ideally in performance marketing, affiliate, commerce media, or ad tech
• Fluent in performance metrics: CPC, CPA, CTR, CVR, pacing, and IO cap management are part of your everyday vocabulary
• Technically curious — you’ve worked with tracking links, pixels, or postbacks, or you can follow API and integration docs on your own
• Comfortable with daily account hygiene across many budgets, launches, and client threads simultaneously
• Strong written communication; can draft a concise client recap and explain a performance change without jargon
• AI‑forward: already uses AI tools to work faster and wants to get better at it
• Proactive: flags problems early, asks for help when stakes are high, doesn’t wait to be told to check an account
• Fully fluent in English
• Ability to work U.S. business hours (PT, CT, or ET)
• Ability to commit long‑term and full‑time

Preferred Qualifications

• Direct experience with a mobile measurement partner / MMP (Singular, AppsFlyer, Branch, Adjust, Kochava)
• Direct experience with an affiliate or performance network (Impact, Rakuten Advertising, Pepperjam, Awin, CJ Affiliate, Partnerize)
• Exposure to regulated advertisers (financial services, sports betting, gaming, insurance)
• Working knowledge of SQL and notebook tools (Hex, Mode, Hex, Deepnote, Jupyter)
• Familiarity with server‑side tracking standards (S2S postbacks, conversion APIs, Meta CAPI, Google sGTM)
• Experience with mobile app install campaigns, DTC lead‑gen, or app event optimization
• Prior experience at an ad network, affiliate network, DSP, or performance agency

Tools & Technologies

• Ads Manager platforms, Singular, AppsFlyer, Branch, Adjust, Kochava, Impact, Rakuten Advertising, Pepperjam, Awin, Hex, Mode, SQL, Looker, Google Analytics 4, Postman, Charles Proxy or Proxyman, Google Workspace, Slack, Notion, Claude, ChatGPT

Core Competencies

• Operator mindset; lives inside the Ads Manager
• Technically curious without needing to be an engineer
• Highly organized across many budgets, launches, and QA checks
• Proactive problem‑solver; catches issues before clients do
• Clear communicator; translates performance moves into plain English
• AI‑fluent and leverages tooling to move faster
• Service‑minded; makes clients confident in the numbers

What We Offer

• Best salaries in the industry
• work remotely from the location specified for this role permanently
• Opportunities for growth and advancement
• A fast‑paced and collaborative environment
• A warm, people‑first company culture
• Get paid in your currency of choice
• Full benefits

This is a full‑time, long‑term remote position dedicated to one client company. Persona provides onboarding and ongoing employment support for this position.