Customer Strategy Lead - GCC

gsknch; North Carolina; Hybrid; USD 137,000 - 189,000; Full time

Job summary

Haleon in Berkeley Heights, NJ is seeking a Customer Strategy Lead - GCC to translate platform strategies into retailer plans and omnichannel activation. You will partner with Sales and coordinate Marketing, Insights, Shopper, Analytics, and Finance to drive growth across priority platforms.

The role requires 8+ years in CPG customer or sales strategy, strong cross-functional leadership, and the ability to turn strategy into action while managing ambiguity and delivering measurable results.

Qualifications

• 8+ years in CPG customer or sales strategy, category/insights, shopper marketing, omnichannel activation.
• Ability to turn portfolio strategies into customer plans and activation.
• Experience leading cross-functional work in a matrix and influencing stakeholders.

Responsibilities

• Own GCC customer segmentation and growth plans.
• Lead end-to-end engagement plans linking platform strategy to retailer needs.
• Convert GCC strategies into retailer plans and omnichannel activation.
• Serve as GCC's single Sales interface coordinating Marketing, Insights, Shopper, Analytics, and Finance.
• Set KPIs and measure incrementality; guide investments.
• Partner with GCC team and lead one direct report.

Skills

CPG Strategy

Omnichannel Activation

Category/Insights

Shopper Marketing

Stakeholder Influence

Education

Bachelor's degree

Advanced degree

Job description

Welcome to Haleon. We're a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we've grown, evolved and are now entering an exciting new chapter - one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands - including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® - lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it's time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose - to deliver better everyday health with humanity - at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Customer Strategy Lead - GCC will lead U.S. customer strategy and end-to-end engagement for Growth - Cross Category platforms, including GLP-1, Medicare Advantage OTC, Soccer, Women's Wellness, Kids' Health, and future growth platforms. Convert platform strategies into retailer priorities, commercial plans, and measurable omnichannel execution. Serve as GCC's single Customer Strategy & Planning interface with Sales and bring one aligned, brand-agnostic voice to customers.

KEY ACCOUNTABILITIES

• Own GCC customer segmentation and growth plans, defining priority retailers, customer roles, and growth targets.
• Lead end-to-end engagement plans linking platform strategy, retailer needs, commercial milestones, and senior sponsorship.
• Convert GCC strategies into retailer plans, omnichannel activation, and category-growth stories, mobilizing the right brands and capabilities.
• Serve as GCC's single Sales interface and coordinate Marketing, Category/Insights, Shopper, Analytics, and Finance.
• Prioritize where and how proven executions scale across priority customers while enabling targeted tests that address clear learning needs.
• Set KPIs and measure the incrementality of GCC activation above the base business, using results to guide enterprise-wide investment and scaling decisions.
• Partner with the GCC team, lead one direct report, and model pace, resilience, and accountability.

OUTCOMES & MEASURES OF SUCCESS

• Tiered customer plans align resources and sponsorship to the highest-value retailers.
• Incremental net sales, sell-in, and activation results are attributable to GCC platforms.
• Successful pilots become repeatable playbooks scaled across priority customers.
• Plans, budgets, KPIs, risks, and actions remain visible through a consistent performance cadence.
• GCC is embedded in customer planning with clear ownership, one commercial narrative, and an effective team.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 8+ years in CPG customer or sales strategy, category/insights, shopper marketing, omnichannel activation, or a related field.
• Proven ability to turn portfolio strategies into customer plans, retailer narratives, and executable activation.
• Expertise in segmentation, engagement planning, commercial planning, and performance measurement.
• Success leading cross-functional work in a matrix and influencing senior internal and customer stakeholders.
• Ability to lead through ambiguity and influence through leadership, with the entrepreneurship, resilience, executive presence, and accountability to turn strategy into action and develop others.

Preferred Qualifications:

• Customer strategy or activation experience with Walmart, Amazon, and/or Costco.
• Fluency in digital commerce, omnichannel activation, retail media, and digital shelf.
• Experience scaling multi-brand, cross-category platforms or pilots; consumer health familiarity is a plus.
• Bachelor's degree required; advanced degree or relevant leadership development is a plus.

Location: Berkeley Heights, NJ (Hybrid - 3 days onsite per week)

Salary range: $ 137,185 - $188,630 USD annually plus an annual bonus .

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

Job Posting End Date 2026-10-23

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views