Customer Relationship Management Analyst II

Sig Sauer, Inc.; Newington (NH); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company in firearms and tactical training seeks a Customer Relationship Management Analyst II to enhance B2B and B2C CRM strategies. The role involves managing CRM software, optimizing websites, and collaborating across teams to improve customer engagement and sales funnel efficiency.

Qualifications

• At least 7 years of related IT experience supporting systems.
• Proven experience with CRM software administration.

Responsibilities

• Develop and implement dealer/consumer-focused CRM strategies.
• Manage websites and third-party vendors, optimize performance.
• Evaluate and measure campaign effectiveness.

Skills

Project management

Data standards

Market research

Education

Bachelor's degree in computer science

Tools

CRM software

MS Windows OS

Job description

Description

Customer Relationship Management Analyst II

Remote

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years, SIG SAUER, Inc. has evolved and thrived by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation, making it the brand of choice among the U.S. Military, global defense, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER offers elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER employs over 3,400 people across sixteen U.S. locations and four global facilities. The company is certified as a Great Place to Work. More information can be found at: www.sigsauer.com

Position Summary

Sig Sauer Inc. seeks a Customer Relationship Management (CRM) Analyst II to join our Enterprise Applications team. The CRM Analyst II will develop and implement B2B and B2C CRM & Digital strategies, including email/direct mail campaigns, marketing automation, and website optimization. They will also manage CRM & digital vendors related to websites and CRM software.

Reports to the Director, Applications. The Director assigns responsibilities and special projects within established database objectives. The incumbent works independently, informs the Director of progress, and escalates complex or sensitive issues. The role requires thorough, accurate work focused on improving database structure, with reviews based on quality, timeliness, customer service, teamwork, and performance goals.

FLSA:

Exempt

Job Duties and Responsibilities

1. Develop, design, and implement dealer/consumer-focused CRM strategies supporting the customer journey and sales funnel, collaborating with SMEs.
2. Evaluate and measure campaign effectiveness, using data to inform future initiatives.
3. Manage websites and third-party vendors, optimize performance, and develop SEO/SEM strategies to increase traffic and brand awareness.
4. Develop dealer/consumer personas through market research and surveys.
5. Collaborate with business units and partners to share communications and develop joint campaigns.
6. Support the Marketing team as needed.
7. Perform other duties and ad hoc requests as assigned.

Education/Experience & Skills

1. Bachelor's degree in computer science, information systems, or related fields; additional certifications preferred.
2. Proven experience with CRM software administration, design, development, and implementation.
3. At least 7 years of related IT experience supporting systems; equivalent education and experience considered.
4. Strong technical knowledge of MS Windows OS and network communication.
5. Experience with relational databases, data standards, and data retrieval methodologies.
6. Knowledge of data import/export for reporting and business intelligence tools.
7. Project management skills.

Working Conditions

1. Sitting at a desk and using a computer for extended periods.
2. Physical ability to handle files, lift up to 25 pounds, and perform necessary movements.
3. Compliance with PPE and EH&S training requirements.

We are an equal opportunity employer, considering all applicants regardless of race, color, religion, sex, national origin, disability, veteran status, or other protected characteristics. For more information on your rights, see the Know Your Rights notice from the Department of Labor.