Customer Relationship Management Analyst II

SIG SAUER, Inc.; Newington (NH); Remote; USD 70,000 - 100,000; Full time

Job summary

A leading provider in firearms and tactical training seeks a Customer Relationship Management Analyst II to develop and implement CRM strategies. This role involves managing digital campaigns, optimizing websites, and collaborating with various teams to enhance customer engagement. Ideal candidates will possess a Bachelor's degree in a related field and extensive experience in CRM software development.

Qualifications

• Bachelor’s degree in computer science or related field required.
• 7 years of related IT experience supporting systems.
• Proven experience with CRM software development.

Responsibilities

• Develop and implement CRM strategies supporting the customer journey.
• Manage websites and third-party vendors; optimize performance.
• Evaluate campaign effectiveness and inform future initiatives.

Skills

CRM software development

Project management

Data standards

Business intelligence tools

SEO/SEM strategies

Education

Bachelor’s degree in computer science, information systems, or related field

Tools

MS Windows

Reporting software

Spreadsheets

Job description

Customer Relationship Management Analyst II

Customer Relationship Management Analyst II

Remote

SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years, SIG SAUER, Inc. has evolved and thrived by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation, making it the brand of choice among the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities. SIG SAUER is certified as a Great Place to Work. For more information about the company and product line, visit: www.sigsauer.com

Position Summary:

SIG SAUER Inc. has an exciting opportunity for a Customer Relationship Management (CRM) Analyst II to join our Enterprise Applications team. The CRM Analyst II will be responsible for developing and implementing the B2B and B2C CRM & Digital strategy, including email/direct mail campaigns, marketing automation, and website optimization. They will also manage CRM & digital vendors related to corporate websites and CRM software.

Reports to the Director, Applications. The Director assigns ongoing responsibilities and special projects within established database objectives, programs, and priorities. The incumbent plans and executes work independently, keeping the Director informed and addressing complex or sensitive issues with thoughtful options. Work is expected to be thorough, accurate, and aligned with improving database structure, with review based on quality, timeliness, customer service, teamwork, and performance goals.

FLSA: Exempt

Job Duties and Responsibilities:

1. Develop, design, and implement dealer/consumer-focused CRM strategies supporting the customer journey and sales funnel, collaborating with SMEs.
2. Evaluate campaign effectiveness and use data to inform future initiatives.
3. Manage websites and third-party vendors; optimize performance and develop SEO/SEM strategies to increase traffic and brand awareness.
4. Develop and refine dealer/consumer personas through market research and surveys.
5. Collaborate with business units and partners to share communications and develop joint campaigns.
6. Support the Marketing team as needed.
7. Perform other duties and ad hoc requests as assigned.

Education/Experience & Skills:

• Bachelor’s degree in computer science, information systems, or related field; additional certifications preferred.
• Proven experience with CRM software development, design, and implementation.
• At least 7 years of related IT experience supporting systems; equivalent education and experience considered.
• Strong technical knowledge of MS Windows, networking, relational databases, data standards, and data retrieval methodologies.
• Experience with data import/export, reporting software, spreadsheets, and business intelligence tools.
• Project management skills and proven ability.

Working Conditions:

• Sitting at a desk and working at a computer for extended periods.
• Physical ability to open files, reach, bend, twist, lift up to 25 pounds, and wear PPE as required.
• Compliance with EH&S training and security mandates.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, veteran status, or other protected characteristics.

Qualifications

Skills

Behaviors

Motivations

Education

Experience

Licenses & Certifications

Equal Opportunity Employer. This employer is required to notify all applicants of their rights under federal employment laws. For more information, review the "Know Your Rights" notice from the Department of Labor.