Customer Messaging Strategist - Shape Engaging Journeys

Veterans United Home Loans; Columbia Township (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

Veterans United Home Loans is seeking a Customer Messaging Strategist to shape the customer communications throughout their journey. You will build and improve automated messaging experiences that educate, engage, and support customers at key moments.

You’ll partner with Creative Teams, Data Analysts, and internal partners to bring strategies to life and continually enhance performance. You’ll work in a fast-paced environment, with a focus on precision and customer-centric outcomes.

Qualifications

• You focus on details that improve the customer journey and communications strategy.
• You communicate clearly in writing and in team discussions.
• You thrive in fast-paced, results‑driven environments and collaborate across teams.

Responsibilities

• Partner with Creative Teams to develop timely, targeted communications for customers.
• Build, monitor, and optimize automated customer messages and journeys in marketing automation platforms.
• Track messaging journeys and identify improvements to customer experience.
• Collaborate with Data Analysts to measure campaign performance and derive insights.
• Provide guidance to internal partners to translate strategies into touchpoints.

Skills

Strong communicator

Attention to detail

Cross-functional collaboration

Customer experience

Tools

Pardot

Marketo

Eloqua

HubSpot

Job description

Veterans United Home Loans is seeking a Customer Messaging Strategist to shape the customer communications throughout their journey. You will build and improve automated messaging experiences that educate, engage, and support customers at key moments.

You’ll partner with Creative Teams, Data Analysts, and internal partners to bring strategies to life and continually enhance performance. You’ll work in a fast-paced environment, with a focus on precision and customer-centric outcomes.