Customer Messaging Strategist

Veterans United Home Loans; Columbia Township (MO); On-site; USD 70,000 - 90,000; Full time

Job summary

Veterans United Home Loans is seeking a Customer Messaging Strategist to shape the customer communications throughout their journey. You will build and improve automated messaging experiences that educate, engage, and support customers at key moments.

You’ll partner with Creative Teams, Data Analysts, and internal partners to bring strategies to life and continually enhance performance. You’ll work in a fast-paced environment, with a focus on precision and customer-centric outcomes.

Qualifications

• You focus on details that improve the customer journey and communications strategy.
• You communicate clearly in writing and in team discussions.
• You thrive in fast-paced, results‑driven environments and collaborate across teams.

Responsibilities

• Partner with Creative Teams to develop timely, targeted communications for customers.
• Build, monitor, and optimize automated customer messages and journeys in marketing automation platforms.
• Track messaging journeys and identify improvements to customer experience.
• Collaborate with Data Analysts to measure campaign performance and derive insights.
• Provide guidance to internal partners to translate strategies into touchpoints.

Skills

Strong communicator

Attention to detail

Cross-functional collaboration

Customer experience

Tools

Pardot

Marketo

Eloqua

HubSpot

Job description

Whether you come from a background in marketing, customer experience, communications, or a related field, you can be successful in this role. We don’t require a specific degree or experience, but we’re looking for translatable skills and relevant expertise. We will provide you with the training and development opportunities needed to build a career here!

About The Role

As a Customer Messaging Strategist, you’ll help shape the communications our customers receive throughout their journey with Veterans United. You’ll build, monitor, and improve automated messaging experiences designed to engage, educate, and support customers at the right moments. You’ll work closely with Creative Teams, Data Analysts, and internal partners to bring communication strategies to life, understand how they’re performing, and find ways to make the customer experience even better.

Here’s a snapshot of what you’d be doing

• Partnering with Creative Teams to develop timely, targeted communications that engage, educate, motivate, and support our customers.
• Building, monitoring, and optimizing automated customer communications and journeys within marketing automation platforms.
• Keeping a close eye on messaging journeys and finding thoughtful ways to improve the customer experience.
• Working with Data Analysts to understand campaign performance, uncover insights, and identify opportunities to improve.
• Providing implementation guidance to internal partners and helping turn communication strategies into effective customer touchpoints.
• Pitching in wherever needed (excluding licensed tasks) to help foster a supportive and collaborative team culture.

About You

Details matter to you, and you’ve got an eye for catching the little things that can make a big difference in the customer experience. You’re a strong communicator, whether you’re writing, sharing ideas, or helping others understand a strategy. You thrive in a fast‑paced, results‑driven environment and enjoy working closely with others to get things done. Providing top‑notch customer service comes naturally to you, and you keep the customer experience at the center of your work. Experience in marketing, customer experience, communications, promotions, or sales is a plus, especially if you’ve worked with email marketing. You’re comfortable with logic or basic coding concepts, and familiarity with marketing automation tools such as Pardot, Marketo, Eloqua, or HubSpot is a plus. You show up consistently and can be counted on to get the job done.

About Us

We’re all about helping Veterans and military families become homeowners. In two short decades, we closed over 500,000 VA Loans and became the #1 VA lender for homebuyers in the nation. But to us, success isn’t measured in numbers. Our success is measured in living our values every day: Be Passionate and Have Fun, Deliver Results with Integrity and Enhance Lives Every Day. We always strive to provide friendly service to military homebuyers and their families. And we always seek to lift up people and communities across the country.

We’re so glad you’re here checking out this opportunity! If this role gets you excited but you’re worried you don’t check every box – don’t sweat it. We’re more interested in what you can bring to the team than a perfect checklist. If you’re passionate, driven, and ready to make a difference, we’d love to hear from you. Come as you are, and together we’ll create something amazing.

Veterans United Home Loans and its affiliates are Equal Opportunity Employers that consider all qualified applicants regardless of race, color, religion, sex (including pregnancy, transgender status, and sexual orientation), national origin, age (40 or older), disability or genetic information. If you have a disability and require reasonable accommodations during the hiring process, contact [e-mail] Veterans United Home Loans is a VA-Approved Mortgage Lender and is not endorsed or sponsored by any government agencies, including the Dept. of Veterans Affairs. NMLS # 1907. Equal Housing Opportunity.