Channel Marketing Manager

Cornerstone Building Brands; North Carolina; On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Paid time off

401(k) retirement plan

Tuition reimbursement

Training and development

Job summary

Cornerstone Building Brands seeks a Channel Marketing Manager to drive regional marketing plans across multiple distribution channels, partnering with Sales leadership to grow revenue and strengthen brand presence.

You will craft tailored programs for major customers, analyze market trends, and coordinate with Brand, Ops, and Sales teams to optimize campaigns and assets for regional growth.

Qualifications

• 5+ years in channel marketing within building products/construction/manufacturing.
• Strong understanding of distribution channels in residential windows and doors.
• Experience collaborating with sales teams to develop and execute marketing strategies.
• Proven track record in key account marketing, demand generation, and campaign execution.
• Ability to analyze market data, customer trends, and performance metrics to optimize marketing strategies.
• Strong project management and organizational skills with the ability to handle multiple initiatives.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools (CRM, marketing automation, analytics platforms).
• Experience working with builders, dealers, contractors, and multi-family developers in a channel marketing capacity.
• Knowledge of window and door product lines, building codes, and industry regulations.
• Familiarity with digital marketing, including SEO, email marketing, and paid advertising.

Responsibilities

• Develop and implement regional marketing plans aligned with regional growth strategies and sales objectives for each distribution channel.
• Support the sales team by creating channel-specific marketing programs that drive demand and strengthen customer relationships.
• Analyze market trends, competitive activity, and customer insights to refine strategies and maximize impact.
• Partner with Territory/SR Directors and VP/GM to understand key business priorities and align marketing efforts.
• Leverage data and market research to inform customer strategies and supplement performance reporting of the region.
• Lead key account planning by developing and executing individualized marketing strategies for the region’s largest accounts.
• Monitor and report on key account marketing initiatives, measuring effectiveness and optimizing as needed.
• Work with Segment Marketing, Marketing Ops & Partner Enablement, Brand & Demand teams to create campaigns and collateral.
• Work cross-functionally to ensure alignment between marketing initiatives, product launches, and sales enablement tools.
• Develop content and collateral strategies (brochures, digital assets, POS materials) to support regional sales.
• Partner with Channel Management peers to ensure consistency of approach and mitigate misalignment of tactics.
• Track the success of marketing initiatives through KPIs, ROI analysis, and customer feedback.
• Provide regular reporting on marketing performance, trends, and opportunities for continuous improvement.
• Utilize CRM and marketing automation tools data to measure engagement and program success.

Skills

Channel marketing

Marketing strategy

Sales collaboration

Campaign execution

Market analysis

Project management

Communication

Digital marketing

Tools

CRM

Marketing automation

Analytics platforms

Job description

Cornerstone Building Brands is a leading manufacturer of exterior building products for residential and low-rise non-residential buildings in North America. Headquartered in Cary, N.C., we serve residential and commercial customers across the new construction and Repair & Remodel (R&R) markets. Our market-leading portfolio of products spans vinyl windows, vinyl siding, stone veneer, metal roofing, metal wall systems and metal accessories. Cornerstone Building Brands’ broad, multi-channel distribution platform and expansive national footprint includes more than 18,800 team members at manufacturing, distribution and office locations throughout North America. Corporate stewardship and Environmental, Social and Governance (ESG) responsibility are embedded in our culture. We are committed to contributing positively to the communities where we live, work and play. For more information, visit us at http://cornerstonebuildingbrands.com.

The position of Channel Marketing Manager drives marketing strategy and execution for a defined region in the U.S., supporting sales efforts across multiple distribution channels, including 1-Step, 2-Step, Lumberyards and Direct. This role will work closely with Sales leadership (Territory Sales Managers, Regional Sales Managers, Directors, and the Vice President/General Manager of the region) to develop and execute marketing strategies aligned with Regional growth strategies that drive demand, enhance brand presence, and support revenue growth.

The Channel Marketing Manager will play a critical role in key account planning, crafting tailored marketing strategies for major customers and monitoring their performance. Success in this role will be driven by strong collaboration, analytical thinking, and the ability to translate business objectives into effective marketing programs.

Key Responsibilities:

• Develop and implement regional marketing plans aligned with regional growth strategies and sales objectives for each distribution channel.
• Support the sales team by creating channel-specific marketing programs that drive demand and strengthen customer relationships.
• Analyze market trends, competitive activity, and customer insights to refine strategies and maximize impact.
• Partner with Territory Sales Managers, Regional Sales Managers, Directors, and the Vice President/General Manager of the region to understand key business priorities and align marketing efforts.
• Leverage data and market research to inform customer strategies and supplement performance reporting of the region.
• Lead key account planning by developing and executing individualized marketing strategies for the region’s largest and most strategic accounts.
• Monitor and report on key account marketing initiatives, measuring effectiveness and optimizing as needed.
• Work with/through the Segment Marketing, Marketing Operations & Partner Enablement, and Brand & Demand teams to create and execute marketing campaigns, promotional programs, and brand-building activities tailored to regional needs.
• Work cross-functionally to ensure alignment between marketing initiatives, product launches, and sales enablement tools.
• Develop content and collateral strategies (e.g., brochures, digital assets, point-of-sale materials) as needed to support regional sales efforts.
• Partner with Channel Management peers to ensure consistency of approach and mitigate mis-alignment of tactics between the Regions and Channels.
• Track the success of marketing initiatives through KPIs, ROI analysis, and customer feedback.
• Provide regular reporting on marketing performance, trends, and opportunities for continuous improvement.
• Utilize CRM and marketing automation tools data to measure engagement and program success.

• 5 plusyears of experience in channel marketing, preferably within the building products, construction, or manufacturing industry.
• Strong understanding of distribution channels in the residential windows and doors market.
• Experience collaborating with sales teams to develop and execute marketing strategies.
• Proven track record in key account marketing, demand generation, and campaign execution.
• Ability to analyze market data, customer trends, and performance metrics to optimize marketing strategies.
• Strong project management and organizational skills with the ability to handle multiple initiatives simultaneously.
• Excellent written and verbal communication skills.
• Familiarity with digital marketing tools (CRM, marketing automation, analytics platforms).
• Experience working with builders, dealers, contractors, and multi-family developers in a channel marketing capacity.
• Knowledge of window and door product lines, building codes, and industry regulations.
• Familiarity with digital marketing, including SEO, email marketing, and paid advertising.

All your information will be kept confidential according to EEO guidelines.

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action planfor protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.