Customer Marketing Manager - Sam's Club

First Quality; Bentonville (AR); On-site; USD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a dynamic Customer Marketing Manager to oversee strategic marketing initiatives. This role is vital in driving profitable growth through innovative marketing strategies and collaboration with key customers. The ideal candidate will possess strong analytical skills to understand customer behaviors and trends, coupled with excellent communication and relationship-building abilities. If you're passionate about marketing and eager to contribute to an organization's long-term success, this is your opportunity to shine in a supportive and growth-oriented environment.

Qualifications

• 5+ years of experience in customer marketing, shopper marketing, or retailer marketing.
• Bachelor's degree in Marketing or Business; MBA preferred.

Responsibilities

• Analyze customer trends to develop marketing strategies.
• Partner with sales leadership to cultivate customer relationships.
• Collaborate with cross-functional teams to maximize operational efficiency.

Skills

Customer Marketing

Shopper Marketing

Retailer Marketing

Communication Skills

Presentation Skills

Relationship Building

Education

Bachelor's degree in Marketing

MBA/advanced degree

Job description

First Quality was founded in 1989 and has grown to be a global privately held company with over 4,000 employees. Its corporate offices are in Great Neck, New York, with manufacturing facilities and offices in Pennsylvania, South Carolina, Georgia, and Canada. First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world. First Quality focuses on private label and branded product lines.

This role is responsible for overseeing the planning, development, and execution of the organization’s strategic customer marketing initiatives and is vital in influencing the business strategies to achieve long-term growth. The Customer Marketing Manager is primarily responsible for generating profitable growth through successful marketing strategies for a key customer.

Principal Accountabilities/Responsibilities:

• Analyze customer trends and develop a deep understanding of the customer’s shopper path to purchase in order to help in identifying the who, what, when and why behind the decisions they make, which aids in the development of key product and marketing strategies.
• Partner with strategic customer to drive the value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
• Partner with sales leadership across all markets (US, International, Canada) to cultivate key customer relationships to evaluate sales strategies and results.
• Identify potential threats, inside and outside our customer relationship, that could challenge our ability to meet stated growth goals or multi-year growth targets or impact long term agreements.
• Responsible for analyzing customer trends in order to bring thought leadership to category business units, recommending improved strategies to expand market reach; primarily focus on product line extensions, product upgrades, packaging/program innovation.
• Partners with key cross functional leaders (finance, operations, supply chain, product development, procurement) to assess and understand opportunities to develop customers specific strategies to maximize operational efficiency and profitability; then work with category BU’s to translate into key tactics/timelines/priorities to achieve short/mid/long term goals.
• Collaborate with our Tissue division on specific customers synergies (if applicable) drive enterprise and customer goals; create presentation to highlight and evaluate results of those strategies.
• Focusing on building and leveraging internal and external relationships founded on trust, integrity and partnership to facilitate new opportunities to support corporate goals.

The ideal candidate should possess the following:

• Bachelor’s degree in Marketing, Business or related discipline; MBA/advanced degree preferred
• Minimum of 5 years of experience in customer marketing, shopper marketing, retailer marketing
• Experience working with major retailers in a customer facing role preferred
• Able to travel approximately 30%
• Excellent communication skills – written and verbal
• Superior presentation and influencing skills
• Solid relationship building and collaboration skills – internally & externally

First Quality is committed to protecting information under the care of First Quality Enterprises commensurate with leading industry standards and applicable regulations. As such, First Quality provides at least annual training regarding data privacy and security to employees who, as a result of their role specifications, may come in to contact with sensitive data.

First Quality is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, sexual orientation, gender identification, or protected Veteran status.