Customer Marketing Manager: Lifecycle & Nurture

Sunrun; Lehi (UT); On-site; USD 75,000 - 100,000; Full time

Job summary

Sunrun in the United States seeks a Manager of Customer Marketing to lead nurture and engagement strategies across email, SMS, and push channels. You will collaborate with Sales, Product, and Business Development to drive demand and increase lifetime customer value, turning homeowners into lifelong clean energy advocates.

The role emphasizes data-driven customer journeys, A/B testing, and segmentation, with a focus on delivering measurable improvements in activation, engagement, and

Qualifications

• 4 years of experience in CRM, database marketing, or loyalty marketing.
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

Responsibilities

• Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Develop automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Partner with the broader marketing team to create customer-facing content and social media strategies that reinforce the brand identity.
• Analyze customer behavior and engagement to optimize journeys and activation rates.
• Report KPI outcomes and provide actionable insights to executives

Skills

CRM systems

Marketing Automation

Data analysis

Communication

Presentation skills

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketo

Job description

Sunrun in the United States seeks a Manager of Customer Marketing to lead nurture and engagement strategies across email, SMS, and push channels. You will collaborate with Sales, Product, and Business Development to drive demand and increase lifetime customer value, turning homeowners into lifelong clean energy advocates.

The role emphasizes data-driven customer journeys, A/B testing, and segmentation, with a focus on delivering measurable improvements in activation, engagement, and