Customer Marketing

NextGenEnergyJobs; Lehi, Northern (UT, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Sunrun is seeking a Manager of Customer Marketing to drive CRM-based lifecycle programs and nurture strategies across Email, SMS, and Push channels. You will partner with Sales, Product, and Business Development to improve engagement, activation, and lifetime value.

The role emphasizes content strategy, automated workflow development, and analytics to inform executive decisions and continuously enhance Sunrun's customer experiences.

Qualifications

• Experience in CRM, database marketing, or loyalty marketing.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

Responsibilities

• Campaign Architecture & Content Strategy
• Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Lifecycle Optimization & Innovation
• Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
• Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
• Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
• Analytics & Reporting
• Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
• KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Skills

CRM

Marketing Analytics

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Salesforce

Marketo

Job description

Key Responsibilities

• At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.
• ESSENTIAL DUTIES AND RESPONSIBILITIES
• Campaign Architecture & Content Strategy
• Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun’s brand identity.
• Lifecycle Optimization & Innovation
• Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
• Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
• Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.
• Analytics & Reporting
• Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
• KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Requirements

• Experience: 4+ years of related experience in CRM, database marketing, or loyalty marketing.
• Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
• Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners