Customer Marketing

Sunrun; Lehi (UT); On-site; USD 75,000 - 100,000; Full time

Job summary

Sunrun in the United States seeks a Manager of Customer Marketing to lead nurture and engagement strategies across email, SMS, and push channels. You will collaborate with Sales, Product, and Business Development to drive demand and increase lifetime customer value, turning homeowners into lifelong clean energy advocates.

The role emphasizes data-driven customer journeys, A/B testing, and segmentation, with a focus on delivering measurable improvements in activation, engagement, and

Qualifications

• 4 years of experience in CRM, database marketing, or loyalty marketing.
• Bachelor's degree in Marketing, Communications, or related field preferred.
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

Responsibilities

• Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Develop automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Partner with the broader marketing team to create customer-facing content and social media strategies that reinforce the brand identity.
• Analyze customer behavior and engagement to optimize journeys and activation rates.
• Report KPI outcomes and provide actionable insights to executives

Skills

CRM systems

Marketing Automation

Data analysis

Communication

Presentation skills

Education

Bachelor's degree in Marketing

Tools

Salesforce

Marketo

Job description

Who We Are

At Sunrun, we're on a mission to change the way the world interacts with energy, and we're building a company and brand that puts power at the center of life. To do it, we're designing a dynamic culture where employee development, well-being, and safety come first. It's why we've become the #1 home solar and battery company in America. We're unlike any other residential energy company. Our vertically integrated model gives us total control over every part of the energy lifecycle — from sale through installation and beyond — so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

Position Summary

At Sunrun, we are building a future where clean energy is the standard. As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

Essential Duties And Responsibilities

Campaign Architecture & Content Strategy

• Multi-Channel Execution: Lead the strategy and implementation for customer touchpoints across Email, SMS, and Push Notifications.
• Workflow Development: Conceptualize and build new automated workflows for every stage of the customer experience, from initial lead through post-installation engagement.
• Content Collaboration: Partner with the broader marketing team to develop customer-facing content and social media strategies that reinforce Sunrun's brand identity.

Lifecycle Optimization & Innovation

• Customer Journey Mapping: Implement innovative customer journeys and data-driven functionalities to improve user experience and activation rates.
• Testing Roadmap: Maintain a rigorous roadmap for A/B testing and optimization of all digital touchpoints, reporting results and actionable insights to the executive team.
• Industry Leadership: Stay updated on standard methodologies in lifecycle marketing and new technologies to continuously increase the sophistication of Sunrun's nurture programs.

Analytics & Reporting

• Engagement Analysis: Lead the reporting on customer behavior, including app usage, email engagement, and web site activity.
• KPI Management: Track key performance indicators such as NPS/CSAT improvement, referral volume, and post-activation revenue generation.
• Segmentation Modeling: Build sophisticated segmentation and targeting models to ensure the right content reaches the right customer at the right time.

Requirements (education, Experience, Certifications, And Other Skills)

• Experience: 4 years of related experience in CRM, database marketing, or loyalty marketing.
• Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
• Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
• Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
• Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

PHYSICAL DEMANDS

• Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.
• Communication: Exceptional verbal and written communication skills; ability to present to executive-level builder partners.

Please note that the compensation information is made in good faith for this position only It assumes that the successful candidate will be located in markets within the United States that warrant the compensation Please speak with your recruiter to learn more. Starting Salary/wage For This Opportunity $74,773.20 to $99,697.60

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at [e-mail].

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun