Customer Marketing Manager

DeepHow; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

DeepHow is hiring a Customer Marketing Manager to lead hands-on programs that grow existing accounts, demonstrate customer value, and develop customer advocates. You will partner cross-functionally to prioritize expansion, design targeted campaigns, and promote new capabilities within existing customers across sites and buying groups.

The role requires 8+ years in B2B marketing with a focus on enterprise accounts, strong storytelling, and the ability to travel to customer sites and events.

Qualifications

• 8+ years of B2B marketing experience focused on customer marketing, expansion marketing or enterprise ABM programs.
• Track record of driving expansion pipeline and revenue growth with enterprise accounts.
• Ability to understand manufacturing operations and communicate with plant leaders.
• Strong storytelling to translate operational results into executive narratives and case studies.
• Experience navigating approvals for customer stories in large enterprises.
• Ability to set priorities, build programs, and execute with lean teams.
• Willingness to travel to customer sites and events.

Responsibilities

• Account expansion: prioritize existing customers and design marketing plans aligned with expansion goals across sites, units and buying groups.
• Document and communicate customer value: substantiate measurable improvements and translate results into business outcomes for senior decision-makers; build a library of customer proof.
• Customer advocacy and references: recruit customer champions, prepare speakers for events, and manage a customer reference program.

Skills

B2B marketing

Account-based marketing

Customer advocacy

Storytelling

Executive communication

Manufacturing/plant-floor awareness

Job description

Job Title: Customer Marketing Manager

Location: Remote (US-based)

Reports To: VP Marketing

About DeepHow

DeepHow is a Physical AI platform for industrial manufacturing, pharmaceuticals, and utilities that helps organizations capture expert know-how, turn it into dynamic work instructions, and drive verified execution on the front line.

The platform spans knowledge capture and sharing, AI-powered verification through Smart Compare and photo/video validation, and time and motion intelligence through guided workflows, SOP adherence, and real-time execution visibility. DeepHow supports customers from knowledge capture to verified execution, with strategic account expansion often centered on verification, AI-guided workflows, and time and motion intelligence.

Role Overview

This is a hands-on leadership role. You will set the plan and personally build and execute programs that grow existing accounts, demonstrate customer value, and develop customer advocates

Key Responsibilities

Account expansion

• Partner with Sales, Account Management, and Customer Success to prioritize existing customers and develop marketing plans aligned with account-level expansion goals.
• Design and execute targeted campaigns that expand DeepHow’s presence across sites, business units, and buying groups within existing accounts.
• Help customer champions build support internally. Equip them with business cases, results presentations, internal success stories, and use-case examples that help them introduce DeepHow elsewhere in their organization.
• Promote relevant new capabilities and releases to existing customers, supporting adoption and expansion into additional use cases.

Document and communicate customer value

• Work with customers to substantiate measurable improvements and translate those results into business outcomes that matter to senior decision-makers.
• Produce case studies, customer videos, executive quotes, and ROI narratives. Maintain an accessible, current library of customer proof that the go-to-market team can readily use.

Customer advocacy and references

• Partner with Customer Success and account teams to identify, recruit, and nurture customer champions, from practitioner to executive sponsors.
• Recruit and prepare customer speakers for industry events, trade shows, and webinars, and coordinate customer participation in analyst and press opportunities.
• Manage a customer reference program that connects qualified prospects with relevant peers by industry, use case, and role.

Required Experience

• 8+ years of B2B marketing experience, including substantial ownership of customer marketing, expansion marketing, or enterprise account-based marketing programs.
• A demonstrated track record of driving expansion pipeline and contributing to revenue growth within large enterprise accounts, working closely with Account Executives and Customer Success.
• Ability to understand operational challenges and communicate effectively with manufacturing leaders, with the curiosity and confidence to spend time on the plant floor.
• Strong storytelling skills, with the ability to translate operational results into clear executive narratives and compelling video or written case studies.
• Experience navigating legal and communications approvals for customer stories at large enterprises.
• Ability to set priorities, build programs, and execute effectively with a lean team.
• Willingness to travel to customer sites and events.

Preferred

• Experience marketing enterprise software to manufacturing or other industrial customers.
• Familiarity with pharmaceutical manufacturing or other regulated industries and their approval processes.
• Working knowledge of Lean, continuous improvement, or operational excellence.
• Experience building a customer marketing function at a growth-stage company.