Customer Marketing Manager

SRM; Connecticut; Remote; USD 71,000 - 121,000; Full time

Job summary

An established industry player is seeking a dynamic Customer Marketing Manager to spearhead innovative marketing strategies. This role involves developing retention programs, managing client communications, and creating impactful marketing campaigns to enhance client engagement. With a focus on collaboration across departments, you'll analyze customer data to identify growth opportunities and ensure the success of marketing initiatives. If you are passionate about driving client satisfaction and have a strong background in B2B marketing, this is an exciting opportunity to make a significant impact in a forward-thinking environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

401k

Paid Time Off

Bonuses

Qualifications

• 6+ years of marketing experience in corporate or agency settings.
• Bachelor's degree in marketing or related field required.

Responsibilities

• Develop marketing retention programs to secure client revenue.
• Manage client communications related to company news and product announcements.

Skills

Verbal Communication

Written Communication

Presentation Skills

Interpersonal Skills

CRM (Salesforce)

Marketing Automation (Pardot)

Project Management

Budget Management

Education

Bachelor's Degree in Marketing

Experience in B2B Marketing

6+ Years in Marketing

Tools

Salesforce

Pardot

Microsoft Office

Job description

1 day ago Be among the first 25 applicants

The purpose of this job description is to capture the overall Marketing Program Manager. This role focuses on Customer Marketing duties.

CUSTOMER MARKETING MANAGER

REMOTE USA

SUMMARY:

The purpose of this job description is to capture the overall Marketing Program Manager. This role focuses on Customer Marketing duties.

PRIMARY FUNCTIONS AND ESSENTIAL RESPONSIBILITIES:

• Develop a marketing retention program to help secure client revenue and delight.
• Manage the flow of client communications related to company news and product announcements.
• Create best-in-class marketing campaigns to support client upsell initiatives.
• Manage key content marketing initiatives such as webinars, events/virtual events, promotional incentives, and thought leadership.
• Develop case studies, secure client speakers, and other vehicles to tell our client stories.
• Conceptualize multi-faceted account-based marketing strategies to engage our enterprise client base.
• Collaborate closely with key stakeholders including digital marketers, product marketing, product management, sales, and delivery to ensure objectives are met.
• Continuously measure and report on campaign KPIs and progress against department goals.
• Support the marketing department in corporate initiatives and programs as needed.
• Analyze customer data and feedback to identify opportunities for improvement and growth.
• Stay up-to-date with industry trends and best practices in customer marketing.

QUALIFICATIONS AND REQUIREMENTS:

We are committed to providing an inclusive work environment. All employment decisions are based on business needs, job requirements, and individual qualifications. We are an equal opportunity employer and promote diversity, equity, and inclusion.

Education/Certifications/Experience

• Bachelor's Degree in marketing, communications, sales, business administration, or related field.
• 6+ years of experience in marketing within a corporate or agency setting.
• 2+ years of experience in a B2B environment.
• SaaS experience is a plus but not required.

Competencies/Skills/Abilities

• Excellent verbal, written, presentation, and interpersonal skills.
• Proficient in CRM (Salesforce), marketing automation (Pardot preferred), and Microsoft Office.
• Successful track record managing budgets and high-level marketing campaigns.
• Strong project and program management skills.
• Ability to motivate others and manage multiple projects.

Other

• Passion for ENGIE's mission and values.
• Commitment to diversity, equity, and inclusion.

The pay range is $71,400 - $120,750, based on factors including experience and location. Benefits include medical, dental, vision, life insurance, 401k, paid time off, and bonuses.

WORK ENVIRONMENT:

• Full-time, approximately 40 hours/week.
• Workplace ergonomics and safety standards.
• Potential for early mornings, evenings, and occasional weekends.
• Up to 10% travel may be required.

PHYSICAL ACTIVITIES:

• Sitting, viewing screens, handling documents, communication, mobility, reaching, lifting, flexibility, and accommodations.