Customer Marketing Manager

ENGIE; Connecticut; On-site; USD 71,000 - 121,000; Full time

Job summary

An established industry player is seeking a dynamic Customer Marketing Manager to spearhead customer-centric marketing strategies. This role involves collaborating with cross-functional teams to design effective marketing campaigns aimed at driving engagement and retention. You'll develop customer retention programs, manage client communications, and lead content marketing initiatives. If you're passionate about customer success and have a strong background in B2B marketing, this opportunity offers a chance to make a significant impact in a supportive and innovative work environment.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

Paid Time Off

Bonuses

Qualifications

• Minimum of 6 years’ experience in marketing, with at least 2 years in a B2B environment.
• Experience in SaaS is preferred but not required.

Responsibilities

• Develop and implement customer retention programs to enhance satisfaction.
• Lead content marketing initiatives such as webinars and promotional incentives.

Skills

Project Management

Communication Skills

Motivational Skills

Customer Engagement

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Business Administration

Tools

Salesforce

Pardot

Microsoft Office

Job description

Join to apply for the Customer Marketing Manager role at ENGIE.

Job Summary

The purpose of this job description is to outline the responsibilities of the Customer Marketing Manager, focusing on developing and executing customer-centric marketing strategies to drive engagement, retention, and growth. The role involves collaboration with cross-functional teams to create effective marketing campaigns.

Primary Responsibilities

1. Develop and implement customer retention programs to secure revenue and enhance customer satisfaction.
2. Manage client communications regarding company news and product updates.
3. Create marketing campaigns supporting client upsell initiatives.
4. Lead content marketing initiatives such as webinars, events, promotional incentives, and thought leadership.
5. Develop case studies and secure client speakers to showcase customer success stories.
6. Design account-based marketing strategies for enterprise clients.
7. Collaborate with digital marketers, product teams, sales, and delivery to meet objectives.
8. Measure and report on campaign KPIs and progress towards goals.
9. Support broader marketing initiatives and analyze customer data for opportunities.
10. Stay informed on industry trends in customer marketing.

Qualifications

• Bachelor's Degree in marketing, communications, sales, business administration, or related field.
• Minimum of 6 years’ experience in marketing, with at least 2 years in a B2B environment.
• Experience in SaaS is preferred but not required.
• Proficiency in CRM (Salesforce), marketing automation (Pardot preferred), and Microsoft Office.
• Strong project management, communication, and motivational skills.
• Ability to manage multiple projects and collaborate effectively.

Additional Information

• Salary range: $71,400 - $120,750, based on experience and other factors.
• Benefits include medical, dental, vision, 401k, paid time off, and bonuses.
• Work environment may require travel up to 10%, and flexibility for early mornings or evenings for meetings.
• Physical activities include prolonged sitting, using computers, and occasional lifting up to 10 pounds.