Customer Marketing Manager

SRM; Arkansas; Remote; USD 71,000 - 121,000; Full time

Job summary

Ein innovatives Unternehmen sucht einen Customer Marketing Manager, der sich leidenschaftlich für die Entwicklung kundenorientierter Marketingstrategien einsetzt. In dieser spannenden Rolle werden Sie mit funktionsübergreifenden Teams zusammenarbeiten, um ansprechende Marketingkampagnen zu erstellen, die das Engagement und die Zufriedenheit der Kunden fördern. Ihre Verantwortung umfasst die Entwicklung von Retentionsprogrammen, das Management von Kundenkommunikationen und die Analyse von Kundendaten zur Identifizierung von Verbesserungsmöglichkeiten. Wenn Sie eine kreative Denkweise haben und in einem dynamischen Umfeld arbeiten möchten, ist dies die perfekte Gelegenheit für Sie.

Benefits

Krankenversicherung

401k

Bezahlter Urlaub

Qualifications

• Bachelor-Abschluss in Marketing oder verwandtem Bereich erforderlich.
• Mindestens 6 Jahre Erfahrung im Marketing, davon 2 Jahre im B2B-Bereich.

Responsibilities

• Entwicklung eines Marketing-Retentionsprogramms zur Sicherung von Einnahmen.
• Management von Kundenkommunikationen und Marketingkampagnen.

Skills

Kommunikationsfähigkeiten

CRM (Salesforce)

Marketing-Automatisierung (Pardot)

Projektmanagement

Budgetmanagement

Education

Bachelor-Abschluss in Marketing

6+ Jahre Marketing-Erfahrung

2+ Jahre in B2B-Umgebungen

Tools

Salesforce

Pardot

Microsoft Office

Job description

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Customer Marketing Manager

REMOTE USA

SUMMARY:

The purpose of this job description is to define the role of the Customer Marketing Manager, focusing on developing and executing customer-centric marketing strategies that drive engagement, retention, and growth. You will collaborate with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with our customer base.

PRIMARY FUNCTIONS AND ESSENTIAL RESPONSIBILITIES:

• Develop a marketing retention program to secure client revenue and enhance customer satisfaction.
• Manage client communications related to company news and product updates.
• Create marketing campaigns to support client upsell initiatives.
• Manage content marketing initiatives such as webinars, events, promotional incentives, and thought leadership.
• Develop case studies, secure client speakers, and tell our client stories through various channels.
• Design multi-faceted account-based marketing strategies for our enterprise clients.
• Work closely with digital marketers, product marketing, sales, and management to meet objectives.
• Measure and report on campaign KPIs and progress towards department goals.
• Support corporate initiatives and programs as needed.
• Analyze customer data and feedback to identify opportunities for improvement and growth.
• Stay current with industry trends and best practices in customer marketing.

QUALIFICATIONS AND REQUIREMENTS:

We are committed to diversity, equity, and inclusion. Employment decisions are based on business needs, job requirements, and individual qualifications, regardless of protected characteristics.

• Education/Certifications/Experience: Bachelor's Degree in marketing, communications, sales, business administration, or related field; 6+ years of marketing experience; 2+ years in B2B environments; SaaS experience preferred but not required; relevant experience may substitute for educational requirements.
• Skills/Abilities: Excellent communication skills; proficiency in CRM (Salesforce), marketing automation (Pardot preferred), and Microsoft Office; successful management of budgets and campaigns; strong project management and motivational skills; ability to manage multiple projects and collaborate effectively.
• Other: Passion for ENGIE’s mission; commitment to diversity, equity, and inclusion.

The pay range for this role is $71,400-$120,750, based on experience and other factors. Benefits include health insurance, 401k, paid time off, and bonuses.

WORK ENVIRONMENT:

• Full-time, 40 hours/week, with schedules determined by business needs.
• Workplace ergonomics and safety requirements are provided.
• Occasional travel and flexible hours may be required.

PHYSICAL ACTIVITIES:

• Sitting for extended periods, visual acuity, manual dexterity, effective communication, mobility, reaching, occasional lifting up to 10 pounds, and flexibility are required. Reasonable accommodations are available for disabilities.