Customer Marketing Manager

Strategic Resource Management, Inc.; Connecticut; Remote; USD 71,000 - 121,000; Full time

Job summary

A leading company is seeking a Customer Marketing Manager in Connecticut to develop and execute marketing strategies aimed at driving engagement and retention. The role involves managing marketing campaigns, collaborating with cross-functional teams, and leveraging data to enhance customer interactions. The ideal candidate should possess a Bachelor’s degree and several years of experience in B2B marketing, along with strong communication and project management skills.

Benefits

Comprehensive health insurance

401k plan

Paid time off

Annual bonus

Qualifications

• 6+ years of experience in marketing in a corporate or agency setting.
• 2+ years of experience in a B2B environment.
• SaaS business experience recommended.

Responsibilities

• Develop and execute customer-centric marketing strategies.
• Manage key content marketing initiatives such as webinars and case studies.
• Analyze customer data to identify improvement opportunities.

Skills

Verbal communication

Written communication

Presentation skills

Interpersonal skills

Project management

CRM (Salesforce)

Marketing automation

Data analysis

Education

Bachelor's Degree in marketing or related field

Tools

Salesforce

Pardot

Microsoft Office

Job description

3 days ago Be among the first 25 applicants

• The purpose of this job description is to capture the overall Marketing Program Manager. This role captures Customer Marketing duties.
  
• Customer Marketing:
  
• In this role, you will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and growth. You will work closely with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with our customer base.
  
  

CUSTOMER MARKETING MANAGER

REMOTE USA

SUMMARY:

• The purpose of this job description is to capture the overall Marketing Program Manager. This role captures Customer Marketing duties.
  
• Customer Marketing:
  
• In this role, you will be responsible for developing and executing customer-centric marketing strategies that drive engagement, retention, and growth. You will work closely with cross-functional teams to create compelling marketing campaigns and initiatives that resonate with our customer base.
  
  

PRIMARY FUNCTIONS AND ESSENTIAL RESPONSIBILITIES:

• Customer Marketing:
  
• Develop a marketing retention program to help secure client revenue and delight.
• Manage the flow of client communications related to company news and product announcements.
• Create best-in-class marketing campaigns to support client upsell initiatives.
• Manage key content marketing initiatives such as webinars, events/virtual events, promotional incentives, and thought leadership.
• Develop case studies, secure client speakers, and other vehicles to tell our client stories.
• Conceptualize multi-faceted account-based marketing strategies to engage our enterprise client base.
• Collaborate closely with key stakeholders including: digital marketers, product marketing, product management, sales and delivery to ensure corporate and department objectives are met.
• Continuously measure and report on campaign KPIs and progress against department goals.
• Support the marketing department in corporate initiatives and programs as needed.
• Analyze customer data and feedback to identify opportunities for improvement and growth.
• Stay up-to-date with industry trends and best practices in customer marketing.
  
  

QUALIFICATIONS AND REQUIREMENTS:

We are committed to providing employees with a work environment free of discrimination and harassment. All employment decisions at ENGIE are based on business needs, job requirements, and individual qualifications. ENGIE is committed to providing equal employment opportunities regardless of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship, age, sex or gender (including pregnancy, childbirth, and related medical conditions), gender identity, or gender expression (including transgender status), sexual orientation, marital status, civil union, or domestic partnership status, military service or veteran status, physical or mental disability, protected medical condition, genetic information, or any other legally protected category (referred to as “protected characteristics”) as defined by applicable federal, state or local law in the locations where we operate.

• Education/ Certifications/ Experience
  
• Bachelor's Degree required in one of the following fields; marketing, communications, sales, business administration concentration, or other related field
• 6+ years of experience as a marketing professional in a corporate or agency setting
• 2+ years of experience in B2B environment
• SaaS business experience recommended, but not required
• May consider a combination of relevant experience with educational and other skills and abilities in lieu of educational requirements
  
• Competencies/ Skills/ Abilities
  
• Has excellent verbal, written, presentation, and interpersonal skills with the keen ability to communicate clearly and concisely.
• Proficient in CRM (Salesforce) and marketing automation (Pardot preferred), Microsoft Office
• Demonstrates successful track record of managing budgets, high-level marketing campaigns, and growth-driving strategies.
• Has strong project and program management skills.
• Demonstrates ability to motivate others.
• Has the ability to self-start, manage multiple projects, and collaborate with a variety of colleagues, matrix relationships, internal clients, senior management, etc.
  
• Other
  
• Passion to drive Engie Impact’s mission and values
• A t ENGIE, our Goal is to promote, and thrive on diversity, equity, and inclusion. We do so for the benefit of our employees our goal is to support, customers, products and services, and community. ENGIE is proud to be an equal opportunity workplace, and we are firmly committed to creating an equitable and inclusive environment for all employees.
  
  

The pay range for this role is: $71,400-120,750.

Pay range is based on several factors and may vary in addition to a full range of medical, financial, and/or other benefits. Final salary and offer will be determined by the applicant’s background, experience, skills, internal equity, and alignment with geographical market data. This position is eligible for our comprehensive and competitive benefits package including medical, dental, vision, and basic life insurance. Additional ENGIE benefits include a 401k plan, paid time off and annual bonus . ENGIE complies with all federal, state, and local minimum wage laws.

WORK ENVIRONMENT:

• Work schedules are determined by business need and manager discretion; full time employment is considered 40 hours per week
• Health & Safety Working Requirements
  
• Adequate working surface (can fit two monitors, a keyboard, mouse, and docking station)
• Adjustable ergonomic chair
• Proper Lighting
• Heating, air conditioning and ventilation to create a comfortable environment
• Appropriate internet and bandwidth to conduct business
  
• Incumbent may be exposed to frequent noise caused by telephones, office machines, and nearby oral communications among fellow employees
• As a global organization, attending meetings and events during early mornings and evenings may be required
• Performing duties and attending events during the evening and on the weekend occurs occasionally and may be required
• Business travel may be required up to 10% of the time
  
  

REQUIRED PHYSICAL ACTIVITIES:

• Extended Periods of Sitting: Ability to remain seated for long periods, with regular breaks as needed.
• Visual Acuity: Ability to view computer screens and read documents for extended periods.
• Frequent Use of Hands: Ability to use hands for typing, handling documents, and operating office equipment.
• Communication: Ability to effectively communicate, both verbally and in writing, through various mediums including phone, email, and video conferencing.
• Mobility: Ability to move within an office environment to access files, office machinery, and attend meetings.
• Reaching and Handling: Ability to reach, handle, and manipulate objects and equipment within an office or remote workspace.
• Occasional Lifting: Ability to lift and move items, such as files or office supplies, typically up to 10 pounds.
• Flexibility: Ability to perform tasks that may require bending, twisting, or standing briefly to access materials or equipment.
• Accommodations: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
  
  

Business Unit: GBU Energy Solutions

Division: SRM

Legal Entity: ENGIE INSIGHT SERVICES INC.

Professional Experience: Skilled ( >3 experience <15 years)

Education Level: Bachelor's Degree

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Utilities

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