Customer Marketing Manager, National Accounts on Premise

Palm Bay International, Inc.; Tennessee; Remote; USD 80,000 - 120,000; Full time

Job summary

Palm Bay International, Inc. seeks a Customer Marketing Manager for National Accounts On Premise. This pivotal role focuses on enhancing customer engagement through strategic programs, managing promotional efforts, and ensuring collaboration across various teams. The ideal candidate will possess a Bachelor's degree and significant experience in sales or commercial marketing within the beverage alcohol sector.

Qualifications

• 5+ years experience in sales or commercial marketing.
• Beverage Alcohol experience required.

Responsibilities

• Develop and execute customer engagement programs.
• Manage promotional materials and sales effectiveness.
• Collaborate across teams for business insights.

Skills

Cross-functional collaboration

Sales effectiveness

Creative thinking

Analytical skills

Presentation skills

Education

Bachelor’s Degree

Job description

Customer Marketing Manager, National Accounts On Premise

If interested in this opportunity, please complete our culture index survey at the link below:

https://surveys.cultureindex.com/s/SZp28aojTX/95988

Position Overview:

• Partner with On Premise National Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming. Focus on most critical accounts across channels (dining, lodging, transportation, eatertainment, etc.), ensuring alignment with Palm Bay’s overarching brand strategies and commercial goals.
• This dynamic role serves as a central point of collaboration across Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, Distributor Partners.

Responsibilities/Essential Functions:

• Develop and execute compelling insight driven programs and activations that align with brand and customer strategies, driving consumer engagement and high ROI.
• Identify and activate custom promotional materials that engage consumers, measuring effectiveness through sales data and customer feedback.
• Partner with Business Intelligence to provide National Accounts On Premise and distributor sales teams with the tools and resources to drive the business.
• Customer facing selling role developing customized, powerful sales material and presentations, serving as the subject matter expert of Palm Bay brands and marketing programs.
• Consulted internally on national innovation and account specialty items to ensure successful on-premise execution.
• Assist in planning and logistics for wine tastings, events, and activations.
• Liaison between brand and National Accounts On Premise sales to ensure constant flow of information.
• Measure and evaluate on-premise programming initiatives to inform program optimizations and spend efficiency.

Qualifications/Requirements:

• Bachelor’s Degree required
• 5+ years of experience in sales or commercial marketing
• Beverage Alcohol experience including understanding of the on-premise channel and its dynamics
• Ability to develop strong cross-functional relationships, while navigating and resolving interdepartmental challenges
• Adept at managing multiple priorities and projects in a fast-paced environment
• Enjoys working collaboratively, yet comfortable operating in ambiguity
• Creative, strategic thinker with ability to translate data into actionable insights
• Skilled presenter
• Self-motivated with a sense of urgency
• Anticipated travel up to 25%

Fully remote position, location FL preferred

PBI is an Equal Opportunity Employer