Customer Marketing Manager

WelcomeHome Software; Atlanta (GA); On-site; USD 85,000 - 95,000; Full time

Job summary

WelcomeHome, a leading SaaS startup, is seeking a Customer Marketing Manager in Atlanta. This role involves driving customer engagement, retention, and upsell opportunities through innovative marketing strategies. You will collaborate across teams to amplify the voice of the customer and deepen product adoption through community-building initiatives.

Benefits

Health, vision and dental coverage

401(k) matching

Paid parental leave

Unlimited PTO

Qualifications

• 3+ years’ experience in the senior living/home care field.
• Excellent written and verbal communication, presentation skills.
• Self-driven with the ability to work in a remote yet fast-paced startup environment.

Responsibilities

• Manage customer marketing programs like Champions Club.
• Coordinate testimonials and case studies to highlight customer success.
• Ensure consistent messaging across Sales, Customer Success, and Product teams.

Skills

Collaboration

Communication

Customer focus

Job description

WelcomeHome is an Atlanta-based SaaS startup with the mission to build the best Customer Relationship Management (CRM) platform in the Senior Living and Home Care industries. Since launch in 2019, we have experienced incredibly rapid growth.

Profitable from day one, we’ve hit hypergrowth with a team that prioritizes client results over external / VC reporting and internal politics.

WelcomeHome’s differentiation extends beyond providing the most technologically advanced, easiest to use software in the space. Clients receive world class support, from the migration from their legacy CRM platform to ongoing day to day training and troubleshooting.

About the Role

The Customer Marketing Manager is responsible for driving engagement, retention, referrals, and upsell opportunities within our current customer base. This role serves as a critical link between Marketing, Customer Success, Sales, and Product Teams, ensuring our customers feel supported, celebrated, and informed. You’ll lead the strategy and execution of programs that amplify the voice of the customer, deepen product adoption, and promote advocacy through events, storytelling, and community-building initiatives.

Key Responsibilities

• Build and manage customer marketing programs like the Champions Club and Customer Advisory Board.
• Identify and tell compelling customer stories across webinars, events, newsletters, and social media.
• Coordinate testimonials, user spotlights, and case studies to highlight customer success and impact.

Create Cross-Functional Alignment

• Partner with Sales, Customer Success, Product, and Partnerships to ensure consistent messaging and customer-centric marketing efforts.
• Attend product and customer success meetings to stay informed on roadmap changes and client needs.
• Support in-person and virtual events, including conferences, webinars, and training sessions, to strengthen client relationships and product education.

Manage Customer-Facing Content & Communication

• Work with the content and creative teams to ensure accurate and relevant collateral for customer onboarding, adoption, and enablement.
• Own and contribute to customer newsletters (Senior Living and Home Care), ensuring content is aligned with customer needs and product updates.
• Coordinate internal and external communications related to customer campaigns, events, and feature rollouts.

Operational & Tactical Support

• Maintain and manage customer swag inventory and logistics for conferences, events, and gifting.
• Curate and execute customer webinar programming, including guest coordination, follow-up, and internal alignment.
• Track and report on key customer marketing metrics, including engagement, referral rates, and content usage.

Support the Full Customer Journey

• Develop a comprehensive understanding of the customer journey in partnership with Customer Success.
• Help ensure consistent and timely marketing touchpoints across the customer lifecycle, from onboarding to renewal and beyond.

The Ideal Candidate

• 3+ years’ experience in the senior living /home care field
• Highly collaborative and willing to lean in and own both personal and organizational goals and results
• Ability to travel for job-related duties, up to 20%
• Excellent written and verbal communication, presentation skills, and experience communicating with executives
• Self-driven with the ability to work in a remote but fast-paced startup environment

This role is in-office in Atlanta. After six months of onboarding, employees are eligible for a hybrid work-schedule (Tuesdays and Thursdays at home).

What You'll Get

WelcomeHome values all of its employees and strives to provide a competitive compensation package. Benefits include health, vision and dental coverage, 401(k) matching, paid parental leave, and unlimited PTO.

But, on top of that, you'll be surrounded by awesome people who care deeply about what they do and will do whatever it takes to help you succeed.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Software Development and Information Services

Referrals increase your chances of interviewing at WelcomeHome Software by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

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