Customer Marketing Lead

Airlines Reporting Corporation (ARC); Tampa (FL); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

WorkFlex hybrid work model

Competitive benefits package

Professional development opportunities

Job summary

Airlines Reporting Corporation (ARC) is seeking a seasoned Marketing professional in Tampa, FL to drive customer and product marketing initiatives. You will work with cross-functional teams to translate product capabilities into customer benefits and develop compelling positioning.

The role emphasizes research-driven marketing, stakeholder collaboration, and the creation of programs that drive adoption, engagement, retention and expansion across ARC’s travel industry solutions.

Qualifications

• 4+ years of experience in customer marketing, product marketing or related field.
• Bachelor’s degree preferred or equivalent experience considered.
• Airline, travel industry experience strongly preferred, including knowledge of airline distribution and financial settlement.

Responsibilities

• Define customer needs and create marketing content to measure performance and support product development.
• Build and maintain relationships with internal stakeholders and ARC partners to align marketing initiatives.
• Communicate with customers to complete research and gain insight, including webinars and win/loss activities.
• Develop product positioning documents, value propositions, and marketing materials for sales and product teams.
• Lead customer engagement to capture needs, attractiveness, feasibility and testimonials across solutions.

Skills

Customer marketing

Product marketing

Market research

Stakeholder relations

Marketing strategy

Education

Bachelor's degree or equivalent

Tools

CRM systems

Job description

It's a great time to join us at Airlines Reporting Corporation (ARC)! ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company with the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights. By working here, you can contribute to solutions and expertise that strengthen economies and enrich lives. We think big, embrace challenges and explore new ideas to lead the way for the travel industry.

What You'll Get To Do

• Conduct internal and external research to define customer needs and ensure they’re met with appropriate marketing content. Provide informational insights regarding customers, markets, and competitors to measure performance and support product development.
• Build and maintain relationships with internal stakeholders and ARC partners to align customer marketing initiatives with business objectives.
• Communicate regularly with customers to complete research and gain insight, including working group participation, webinar support and win/loss.
• Own development of product positioning documents, value propositions, marketing materials for sales, and more. Coordinate with the broader marketing and communications team, product management and sales to develop marketing programs that drive adoption, engagement, retention and expansion.
• Lead customer engagement efforts with the goal of capturing customer interest and needs, product attractiveness/feasibility and testimonials across solutions. This will entail meeting or interviewing key executives at ARC’s travel agency, airline, and other partners.

You’ll Bring These Qualifications

• 4+ years of experience in customer marketing, product marketing or a related field.
• Bachelor’s degree preferred or equivalent experience considered
• Airline, travel agency or corporate travel experience strongly preferred, including knowledge of airline distribution and financial settlement.
• Understanding of customer needs, travel data and industry trends and the ability to use these insights to guide marketing strategy.
• Ability to develop clear positioning, value propositions and messaging that connect ARC’s products and solutions to customer needs.
• Experience developing marketing strategies that support product launches, customer engagement, adoption and retention.
• Strong research skills, including the ability to identify customer segments, develop personas and assess market opportunities.
• Ability to collaborate across teams and translate product capabilities into meaningful customer benefits.
• Strong verbal and written communication skills, with the ability to explain complex workflows, integrations and application programming interfaces in language customers can understand.
• Ability to summarize findings, present recommendations and communicate results to senior leaders and executives.

What We Can Offer You

• Joining ARC means joining a team that is motivated, diverse, creative, collaborative and solutions-oriented. We think big, embrace challenges, and explore new ideas to lead the way for the travel industry.
• Our employees value the hands‑on learning and professional development opportunities that allow them to expand their skills and grow their career in new, dynamic ways.
• ARC offers WorkFlex. WorkFlex is ARC’s hybrid work program which offers eligible employees the flexibility to work from home while also requiring in office workdays throughout the year to foster collaboration and connection throughout the organization. We’ve designed WorkFlex to enable employees to succeed and thrive while maintaining strong connections to one another and ARC - both of which are critical to our shared success.
• We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters. Please click here to review our benefits on our company website.
• By joining ARC, you will partner with top minds in the industry as we use data and technology to innovate how the world travels.

The final offered salary will be based on several factors, including but not limited to the candidate’s depth of experience, skill set, qualifications, and internal pay equity. Hiring at the top end of the range would not be typical, allowing for meaningful future salary growth within the position.

EOE M/F/D/V Females and Minorities Encouraged to Apply