Manager, External Communications

Airlines Reporting Corporation (ARC); Louisville (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

WorkFlex hybrid work program

Competitive benefits package

Career development opportunities

Job summary

Airlines Reporting Corporation (ARC) seeks a Manager, External Communications in Louisville. You will develop and execute content and media strategies to strengthen ARC’s brand, deliver social media and media plans, and drive awareness of ARC’s solutions.

You’ll lead a team of communications professionals and align activities with corporate strategy. You will collaborate with internal leaders, manage priorities in a high-volume environment, and measure performance with data and qualitative

Qualifications

• Bachelor’s degree in communications, English, journalism, marketing, business or related field.
• 6+ years of experience in strategic marketing; ideally some experience in the airline industry
• Knowledge of branding and marketing principles
• Experience directly leading individuals and teams
• Customer-focused with commitment to quality
• Outstanding communication, leadership and conflict-resolution skills
• A strategic, analytical and creative thinker and nuanced communicator with excellent organizational skills and ability to manage multiple tasks in a high-volume environment.

Responsibilities

• Develop strategic marketing plans and KPIs for the ARC brand and solutions portfolios.
• Plan, develop and deliver content across brand and marketing channels using a shared calendar.
• Monitor, track and analyze marketing activity cost, quality and effectiveness.
• Create and edit content, craft talking points, and support review of materials.
• Build relationships with internal stakeholders, media and ARC partners.
• Supervise and develop direct reports and project teams to execute plans.

Skills

Strategic marketing

Branding

Leadership

Content strategy

Cross-functional collaboration

Analytics

Education

Bachelor’s degree in communications, English, journalism, marketing, business or related field

Job description

About The Role

It's a great time to join us at Airlines Reporting Corporation (ARC)! ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company with the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights. By working here, you can contribute to solutions and expertise that strengthen economies and enrich lives. We think big, embrace challenges and explore new ideas to lead the way for the travel industry.

About The Role

It's a great time to join us at Airlines Reporting Corporation (ARC)! ARC accelerates the growth of global air travel by delivering forward-looking travel data, flexible distribution services and other innovative industry solutions. We are a leading travel intelligence company with the world’s largest, most comprehensive global airline ticket dataset, including more than 15 billion passenger flights. By working here, you can contribute to solutions and expertise that strengthen economies and enrich lives. We think big, embrace challenges and explore new ideas to lead the way for the travel industry.

ARC is looking for a talented Manager, External Communications to join our team! In this role, you will develop, coordinate and execute overarching content and media strategies to strengthen the ARC brand. You will create awareness and demand for ARC’s solutions among target audiences. These strategies must align with ARC’s corporate strategy and create a lasting positive impression among customers, partners and media. The Manager, External Communications will develop and deliver social media, media and marketing plans for both new and established solutions to achieve brand and revenue objectives. You'll lead the development and execution of ARC’s content strategy, telling ARC’s story through marketing and communications channels. You will also lead a team of skilled communications experts and ensure alignment of activities. You'll establish goals and expectations and evaluate performance using data, qualitative assessments, and feedback. And, you will work collaboratively with internal business leaders and cross-functional groups, make decisions, maintain confidentiality, multitask, and prioritize in a high-volume environment.

What You'll Get To Do

• Develop strategic marketing plans and KPIs for the ARC brand and solutions portfolios. Lead the execution of these plans through content and promotional opportunities in partnership with the broader brand and marketing team, business stakeholders, customer engagement, and other leaders.
• Plan, develop and deliver content across a range of brand and marketing channels using a shared calendar. Communications include web-based communications, social media, email, paid and/or earned media, and conference topics.
• Monitor, track and analyze the cost, quality and effectiveness of marketing activities. Present status updates on strategic marketing campaigns and programs to key stakeholders throughout the company. Lead efforts to track brand health and marketing positioning of competitors.
• Create and/or edit content with an eye for detail and make recommendations for strategic accuracy. Craft executive talking points, communications and other content as needed. Support review of content that includes emails, social media, presentations, webpages and video scripts. Support ARC customer engagement.
• Build and maintain close relationships with internal stakeholders, members of the media and ARC partners to further business goals.
• Supervise, mentor and develop direct reports and extended team members; provide direction, leadership and coaching to project teams to execute brand and product marketing plans.

You’ll Bring These Qualifications

• Bachelor’s degree in communications, English, journalism, marketing, business or related field required; equivalent experience considered
• 6+ years of experience in strategic marketing; ideally some experience in the airline industry
• Knowledge of branding and marketing principles
• Experience directly leading individuals and teams
• Customer-focused with commitment to quality
• Outstanding communication, leadership and conflict-resolution skills
• A strategic, analytical and creative thinker and nuanced communicator with excellent organizational skills and ability to manage multiple tasks in a high-volume environment. Success Criteria: Please describe what success looks

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What We Can Offer You

• Joining ARC means joining a team that is motivated, diverse, creative, collaborative and solutions-oriented. We think big, embrace challenges, and explore new ideas to lead the way for the travel industry.
• Our employees value the hands-on learning and professional development opportunities that allow them to expand their skills and grow their career in new, dynamic ways.
• ARC offers WorkFlex. WorkFlex is ARC’s hybrid work program which offers eligible employees the flexibility to work from home while also requiring in office workdays throughout the year to foster collaboration and connection throughout the organization. We’ve designed WorkFlex to enable employees to succeed and thrive while maintaining strong connections to one another and ARC - both of which are critical to our shared success.
• We offer a highly competitive, comprehensive benefits package so you can worry less and focus on what truly matters.
• By joining ARC, you will partner with top minds in the industry as we use data and technology to innovate how the world travels.

EOE M/F/D/V Females and Minorities Encouraged to Apply