Customer Marketing Lead: Advocacy & Expansion

Deskpro; Atlanta (GA); Sur place; USD 95 000 - 115 000; Plein temps

Avantages offerts par ce poste

Health insurance

Retirement plan

Paid time off

Equipment provided

Résumé du poste

Deskpro is seeking a Customer Marketing Manager to understand customers, amplify their success, and drive growth across the customer lifecycle. You will build the function, collaborate with Sales and CS, and translate insights into compelling stories and targeted programs.

You will lead advocacy efforts, develop campaigns for adoption and expansion, and enable Sales with proof points. This role sits at the intersection of marketing, CS, and product, shaping Deskpro's go-to-market strategy.

Qualifications

• 3+ years of B2B SaaS marketing experience.
• Strong interviewing and writing skills to extract business outcomes.
• Experience building advocacy, testimonials, and reference programs.

Responsabilités

• Build and scale the customer marketing function with CS and Sales.
• Develop customer campaigns informed by insights and buying signals.
• Recruit customer advocates for testimonials, case studies, and references.
• Own customer story pipeline with the Senior Content Marketing Manager.
• Establish KPIs and reporting for advocacy and expansion pipeline.
• Collaborate with Sales and CS to identify cross-sell and upsell opportunities.

Connaissances

B2B SaaS marketing

Customer marketing

Advocacy marketing

Interviewing & storytelling

Campaign planning

Pipeline measurement

Outils

HubSpot

G2 program management

Description du poste

Deskpro is seeking a Customer Marketing Manager to understand customers, amplify their success, and drive growth across the customer lifecycle. You will build the function, collaborate with Sales and CS, and translate insights into compelling stories and targeted programs.

You will lead advocacy efforts, develop campaigns for adoption and expansion, and enable Sales with proof points. This role sits at the intersection of marketing, CS, and product, shaping Deskpro's go-to-market strategy.