Customer Lifecycle Marketing Manager — B2B SaaS

PreVeil; Boston (MA); Hybrid; USD 120,000 - 190,000; Full time

Job summary

PreVeil is seeking a Product Marketing Manager focused on Customer & Lifecycle to own communications with customers and turn their stories into proof that wins deals. You will consolidate onboarding emails, newsletters, webinars, support docs, case studies, and reviews into a cohesive customer-facing marketing function.

This role requires reading encryption and compliance topics, writing precisely for IT leaders, and collaborating across Customer Success and Support.

Qualifications

• 3–5 years in product marketing, customer marketing, or related technical role at a B2B SaaS company.
• Experience running customer programs such as references, reviews, advocacy, or lifecycle email.
• Technical background in encryption or compliance topics and ability to write for technical audience.
• Familiarity with AI as a production tool and leveraging it in marketing workflows.

Responsibilities

• Audit, rewrite, and rebuild the customer knowledgebase for clarity and AI bot integration.
• Own customer lifecycle communications: welcome emails, onboarding, newsletters, and webinars.
• Produce customer evidence: case studies, one-pagers, reference programs, reviews.
• Integrate customer voice into marketing and product narratives with accuracy.
• Develop and expand AI workflows to broaden coverage and impact.

Skills

Product marketing

Customer lifecycle

Technical content

AI workflows

Job description

PreVeil is seeking a Product Marketing Manager focused on Customer & Lifecycle to own communications with customers and turn their stories into proof that wins deals. You will consolidate onboarding emails, newsletters, webinars, support docs, case studies, and reviews into a cohesive customer-facing marketing function.

This role requires reading encryption and compliance topics, writing precisely for IT leaders, and collaborating across Customer Success and Support.