Customer Lifecycle & Digital Experience Specialist

Superior Plus; United States; Remote; USD 61,000 - 76,000; Full time

Job summary

Superior Plus is seeking a Digital Experience & Customer Marketing Specialist to optimize customer-facing digital experiences and lead onboarding programs across the US and Canada. You will translate customer insights into actionable journeys, coordinating with Experience, Retention, and Marketing teams to strengthen relationships and drive long-term value.

You will analyze data, run tests, and manage communications across digital touchpoints, ensuring relevance and consistency with brand

Qualifications

• 5+ years of experience in digital marketing, customer marketing, customer experience or related disciplines.
• Experience executing digital experience, customer communication, customer engagement, or customer journey activities.
• Experience using digital analytics, customer insights, and performance data to inform recommendations and optimization.
• Experience planning and delivering customer communications, engagement programs, or onboarding initiatives.

Responsibilities

• Execute and optimize customer-facing digital experiences across portals, apps, and channels.
• Deliver onboarding, activation, and adoption programs for digital platforms.
• Run customer marketing programs to improve engagement, adoption, and loyalty.
• Manage communications calendars and coordinate cross-channel plans.
• Collaborate with cross-functional teams to align with brand standards and priorities.
• Analyze feedback and journey data to generate actionable improvements.
• Run testing and optimization across journeys and touchpoints.

Skills

Digital marketing

Customer experience

Lifecycle marketing

Digital analytics

Testing & optimization

Education

Bachelor's degree in Marketing

Job description

Superior Plus is seeking a Digital Experience & Customer Marketing Specialist to optimize customer-facing digital experiences and lead onboarding programs across the US and Canada. You will translate customer insights into actionable journeys, coordinating with Experience, Retention, and Marketing teams to strengthen relationships and drive long-term value.

You will analyze data, run tests, and manage communications across digital touchpoints, ensuring relevance and consistency with brand