Consume Intelligence Analyst

Insight Global; United States; Remote; USD 96,432 - 110,208; Full time

Benefits offered by this job

Full Benefits

10-15 days of PTO

Paid Holidays

Job summary

A leading analytics firm is searching for a Consumer Intelligence Analyst for a fully remote position. The role entails monitoring consumer sentiment across various platforms, identifying shifts related to AI and emerging technologies, and translating complex data into insights for marketing and product strategy. Candidates should have a minimum of 5 years in the field and be adept at synthesizing qualitative and quantitative data. Competitive pay and full benefits included.

Qualifications

• 5+ years of experience in consumer insights, market intelligence, cultural analysis, or strategy.
• Ability to synthesize qualitative and quantitative data into actionable narratives.
• Experience with social platforms including Reddit, TikTok, and YouTube.

Responsibilities

• Monitor consumer and cultural signals across various channels.
• Identify shifts in sentiment related to AI and emerging technology.
• Translate complex data into executive-ready insights.

Skills

Consumer insights

Market intelligence

Cultural analysis

Strong written communication

Storytelling skills

Job description

Location: Fully Remote

Length: Ongoing/Indefinite Contract

Pay Rate: $70-$80/hr on W2

Full Benefits + 10-15 days of PTO + Paid Holidays included

The Role

We’re seeking a Consumer Intelligence Analyst to help decode how real people are responding to rapid shifts in AI, technology, and competitive ecosystems. This role focuses on identifying emerging human signals across culture, media, and data — and translating them into clear, actionable insights that inform marketing and product strategy.

You’ll work with always‑on signals from social, search, media, podcasts, and app ecosystems to uncover where consumer sentiment is shifting, how competitors are reacting, and where strategic white space exists.

What You’ll Do

• Monitor always‑on consumer and cultural signals across social, search, media, podcasts, and app stores
• Identify shifts in belief, trust, curiosity, and anxiety, particularly related to AI and emerging technology
• Track and analyze competitor behavior in response to evolving consumer sentiment
• Monthly “Hot Moves”: key human signals and competitor reactions
• Quarterly deep dives on high‑resonance themes (e.g., AI trust, adoption, backlash)
• Translate complex data into clear, executive‑ready insights, including proof points, sentiment mapping, and authentic consumer voice
• Partner with strategy and marketing teams to inform thought leadership, messaging, and future direction
• 5+ years of experience in consumer insights, market intelligence, cultural analysis, or strategy (agency, consulting, or in‑house)
• Strong ability to synthesize qualitative and quantitative data into clear, actionable narratives
• Hands‑on experience analyzing multi‑channel signals, such as:
• Social platforms (e.g., Reddit, TikTok, YouTube)
• Search trends and intent data
• News, media, or long‑form audio (podcasts)
• App store or adoption data
• Proven skill in identifying patterns, signals, and emerging themes (not just reporting metrics)
• Strong written communication and storytelling skills for senior audiences
• Comfortable working in fast‑paced, ambiguous environments with recurring deliverables