Marketing Coordinator/Researcher

Matlen Silver; Cincinnati (OH); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading market research firm is seeking a Senior Researcher to uncover insights behind consumer behavior and translate them into actionable business recommendations. This role integrates qualitative and quantitative research to inform strategy and enhance customer experiences. Candidates should have strong analytical and problem-solving skills, and experience with research tools such as SPSS and Python. The position is located in Cincinnati, Ohio, and offers collaboration in a dynamic environment.

Qualifications

• Strong understanding of qualitative and quantitative research methodologies.
• Experience scoping and executing consumer research initiatives.
• Ability to thrive in ambiguous, rapidly changing environments.

Responsibilities

• Lead and execute end-to-end consumer research projects.
• Design research approaches and methodologies.
• Synthesize findings into compelling deliverables.

Skills

Qualitative research methodologies

Quantitative research methodologies

Analytical skills

Problem-solving skills

Communication skills

Interpersonal skills

Team collaboration

Research tools (SPSS, R, Python)

Tools

SPSS

R

Python

Qualtrics

SurveyMonkey

Forsta

QuestionPro

Job description

No C2C!!

Job Title: Senior Researcher, Consumer Research

Location: Cincinnati, OH / Chicago, IL

Overview

The Senior Researcher, Consumer Research role is responsible for uncovering the “why” behind consumer behavior and translating insights into compelling, actionable business recommendations. This position blends qualitative and quantitative research to develop human-centered narratives that inform strategy and drive meaningful customer experiences. The role operates as a strategic partner, integrating behavioral data with consumer insights to influence business decisions.

Key Responsibilities

• Lead and independently execute end-to-end consumer research projects
• Design research approaches, including questionnaire development and study methodology
• Conduct qualitative and quantitative analysis to extract actionable insights
• Synthesize findings into clear, compelling deliverables and presentations
• Integrate multiple data sources to develop a holistic understanding of consumer behavior
• Identify business problems and determine when consumer research can provide solutions
• Translate complex data into storytelling that drives business action
• Collaborate cross-functionally with stakeholders in a fast-paced, evolving environment
• Identify opportunities to automate research processes and improve scalability

Qualifications & Skills

• Strong understanding of both qualitative and quantitative research methodologies
• Experience scoping and executing a variety of consumer research initiatives
• Familiarity with research tools such as SPSS, R, Python, Qualtrics, SurveyMonkey, Forsta, QuestionPro, or similar platforms
• Ability to work with diverse data types and integrate insights effectively
• Strong analytical, critical thinking, and problem-solving skills
• Excellent communication and interpersonal skills
• Ability to thrive in ambiguous, rapidly changing environments
• Highly collaborative with a team-oriented mindset
• Self-motivated with strong ownership and accountability