Customer Insights & AI Analyst — Retail Online Marketing

Apple, Inc.; Cupertino (CA); On-site; USD 176,000 - 264,000; Full time

Benefits offered by this job

Comprehensive medical and dental cover

Retirement benefits

Employee stock programs

Relocation assistance (possible)

Job summary

Apple is seeking a Customer Insights Analyst for the Retail Online team in Cupertino, CA. The role focuses on CLM analysis, customer journey insights, and applying AI-assisted workflows to accelerate reporting and decision-making across marketing initiatives.

Responsibilities include designing tests for marketing experiments, building dashboards, and translating data into actionable guidance for stakeholders.

Qualifications

• 4 years in marketing analytics, customer insights, CLM, or related data role with exposure to campaign or lifecycle marketing data.
• SQL and Python proficiency for querying, cleaning, and analyzing large datasets.
• ML techniques applied to marketing and customer datasets to derive insights (segmentation, churn, retention).
• Experience building dashboards and reports in Tableau; familiarity with Snowflake.
• Understanding of A/B testing fundamentals; able to support/test results.
• Ability to synthesize data from multiple sources into actionable insights.
• Strong written and verbal communication to translate findings for non-technical stakeholders.
• Collaborative mindset to work with Marketing, Analytics, Engineering teams.

Responsibilities

• Support day-to-day customer insights and CLM performance analysis for marketing stakeholders.
• Assist design and measurement of A/B tests across audience segmentation, creative, and timing.
• Pull data from multiple sources into unified insights for the CLM team.
• Develop AI-assisted analytics tools like dashboards and automated summaries.
• Partner with Marketing, Decision Automation and Product Marketing to shape analysis plans.
• Present findings and recommendations in clear, concise formats for cross-functional partners.

Skills

Marketing analytics

SQL & Python

ML techniques in marketing

Tableau / BI tools

A/B testing fundamentals

Data-driven insights

Communication skills

Cross-functional collaboration

Education

Quantitative degree (Stats/Economics/Data Science)

Tools

Snowflake

Tableau

Job description

Apple is seeking a Customer Insights Analyst for the Retail Online team in Cupertino, CA. The role focuses on CLM analysis, customer journey insights, and applying AI-assisted workflows to accelerate reporting and decision-making across marketing initiatives.

Responsibilities include designing tests for marketing experiments, building dashboards, and translating data into actionable guidance for stakeholders.