Customer Growth Manager

Insight Global; Florida; On-site; USD 110,000 - 165,000; Full time

Job summary

Insight Global is seeking a Customer Growth Marketing Manager for a travel client in Miami. You will lead hands-on audience growth, segmentation, and nurturing of high-value customers while launching new products and experiences.

You will develop partnerships, acquisition strategies, and execute campaigns across channels including CTV, programmatic, paid social, Meta, CRM, and direct mail. You will measure performance, refine messaging, and uncover new audiences.

Qualifications

• 5+ years of customer growth, growth marketing, or related experience.
• Hands-on execution across customer acquisition and demand-generation campaigns.
• Strong analytical and data-driven mindset with audience measurement.
• Experience with mixed-media campaigns (CTV, programmatic, paid social, Meta).
• CRM-driven segmentation and lifecycle marketing experience, ideally HubSpot.
• Ability to work cross-functionally across marketing, product, creative, and other teams.
• Experience developing audience segments/ICPs.
• Background in travel, hospitality, lifestyle, luxury, or sports marketing.

Responsibilities

• Identify, segment, nurture, and grow high-value customer audiences.
• Develop partnerships and audience acquisition strategies.
• Execute campaigns across channels and measure performance.

Skills

Customer growth strategy

Campaign execution

Data-driven mindset

Travel marketing

Partnerships / co-marketing

Audience segmentation / ICPs

Cross-functional collaboration

CRM lifecycle marketing

Niche/audience marketing

Affinity-based insights

Job description

Job Description

Insight Global is seeking a Customer Growth Marketing Manager for a travel client in Miami. This person will take a hands-on approach to identifying, segmenting, nurturing, and growing high-value customer audiences while helping launch new products and experiences. They will develop partnerships, audience and acquisition strategies, and execute campaigns across channels such as CTV, programmatic, paid social, Meta, CRM, and direct mail. This candidate will use customer and campaign data to measure performance, refine messaging, and uncover new audiences beyond established segments like equestrian, golf, and sports. They will work cross-functionally with product, creative, content, and other teams and should be someone who can move comfortably between strategy, analytics, and hands-on campaign execution.

Skills and Requirements

• 5+ years of customer growth, growth marketing, audience marketing, or related experience
• Strong hands-on execution experience across customer acquisition and demand-generation campaigns
• Strong analytical and data-driven mindset with experience identifying, nurturing, segmenting, and measuring target audiences
• Background in travel, hospitality, lifestyle, luxury, or sports marketing and experience with mixed-media campaigns, including CTV, programmatic, paid social, and Meta
• Experience developing strategic partnerships and/ or co-marketing initiatives
• Experience developing audience segments/ICPs and translating customer insights into actionable marketing strategies
• Ability to work cross-functionally across marketing, product, creative, and other business teamsComfortable balancing strategy with day-to-day execution rather than solely managing a large team
• CRM-driven segmentation and lifecycle marketing experience, ideally with HubSpot
• Experience marketing to niche or high-affinity consumer audiences
• Understanding of consumers within equestrian, golf, river cruising, or similar affinity-based audiences

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].