CRM and Lifecycle Marketing Manager

Insight Global; Florida; On-site; USD 90,000 - 120,000; Full time

Job summary

Insight Global in Miami is seeking a CRM and Lifecycle Marketing Manager to own the CRM strategy within a HubSpot environment. You will craft personalized journeys from acquisition to loyalty, while remaining hands-on with data, segmentation, automation, integrations, and campaigns.

The ideal candidate bridges CRM technology, marketing strategy, and customer experience, collaborating across Marketing, Sales, IT, and Analytics to support integrations with Seaware and other platforms.

Qualifications

• 5+ years of CRM, lifecycle, or email marketing experience.
• Strong hands-on HubSpot expertise, including workflows, automation, segmentation, and reporting.
• Experience developing and optimizing customer journeys and lifecycle strategies from lead through retention/loyalty.
• Strong understanding of CRM data, integrations, personalization, and marketing automation.
• Experience building automated and trigger-based lifecycle campaigns.
• Data-driven mindset with the ability to analyze customer behavior and campaign performance.
• Ability to translate CRM capabilities and limitations into clear marketing strategies and customer actions.
• Strong cross-functional experience across Marketing, Sales, Trade, and technical teams; hands-on with platform and execution.
• Experience with Seaware or similar reservation platforms.
• Travel, hospitality, cruise, or e-commerce experience.
• Familiarity with CDPs, lead scoring, A/B testing, and email deliverability/compliance.

Responsibilities

• Own CRM and lifecycle strategy within HubSpot and optimize how the organization uses the platform.
• Build personalized customer journeys from acquisition through conversion, retention, and loyalty.
• Translate HubSpot capabilities into actionable marketing initiatives and campaigns.
• Partner with Marketing, Sales, Trade, IT, and Analytics to support integrations with Seaware and other platforms.
• Stay hands-on with data, segmentation, automation, experiments, and reporting.

Skills

CRM strategy

HubSpot workflows

Lifecycle marketing

Data analysis

Campaign automation

Cross-functional collaboration

Seaware integration

Personalization

A/B testing

Tools

HubSpot

Seaware

Job description

Job Description

Insight Global is seeking a CRM and Lifecycle Marketing Manager for a travel client in Miami. This candidate will own CRM and lifecycle strategy within a recently implemented HubSpot environment, with a focus on optimizing how the organization utilizes HubSpot while remaining hands‑on with customer data, segmentation, automation, integrations, and campaigns. They will build personalized customer journeys from acquisition through conversion, retention, and loyalty, translate HubSpot’s capabilities and limitations into actionable marketing initiatives, and partner across Marketing, Sales, Trade, IT, and Analytics to support integrations with Seaware and other communication platforms. The ideal candidate is a HubSpot power user who can bridge CRM technology, data, marketing strategy, customer experience, and hands‑on execution.

Skills and Requirements

• 5+ years of CRM, lifecycle, or email marketing experience
• Strong hands‑on HubSpot expertise, including workflows, automation, segmentation, and reporting
• Experience developing and optimizing customer journeys and lifecycle strategies from lead through retention/loyalty
• Strong understanding of CRM data, integrations, personalization, and marketing automation
• Experience building automated and trigger‑based lifecycle campaigns
• Data‑driven mindset with the ability to analyze customer behavior and campaign performance
• Ability to translate CRM capabilities and limitations into clear marketing strategies and customer actions
• Strong cross‑functional experience across Marketing, Sales, Trade, and technical teams Comfortable owning strategy while remaining hands‑on with the platform and execution
• Experience with Seaware or similar reservation platforms
• Travel, hospitality, cruise, or e‑commerce experience
• Experience with a recently implemented HubSpot environmentFamiliarity with CDPs, lead scoring, A/B testing, and email deliverability/compliance

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day.

We are an equal employment opportunity/affirmative action employer that believes everyone matters.

Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].