Customer Experience Insights Consultant

Aquent; Woonsocket (RI); On-site; USD 110,000 - 140,000; Full time

Job summary

Aquent seeks a strategic analytics leader to establish cross-channel insights and optimization capabilities. You will develop measurement governance, deliver executive-ready insights, and guide decision-making with data-driven storytelling across digital experiences, CRM, and personalization initiatives.

This role emphasizes partnering with analytics, marketing, CRM, product, and digital teams to align methodologies and reporting approaches, driving business impact across customer journeys.

Qualifications

• Proven ability to develop executive-level insights from complex data.
• Experience with digital customer experiences, CRM, and personalization initiatives.
• Strong KPI frameworks and performance reporting experience.
• Collaboration with cross-functional teams including marketing analytics and technology.

Responsibilities

• Establish governance for measurement across digital experiences.
• Develop executive-ready performance insights and recommendations.
• Analyze customer behavior and performance trends across channels.
• Connect data sources to build cross-channel understanding.
• Identify optimization opportunities and data-driven recommendations.
• Support creation of executive scorecards, dashboards, and reviews.

Skills

Executive storytelling

Cross-functional collaboration

Analytical thinking

Problem solving

KPI frameworks

Strategy thinking

Education

High School Diploma or GED

Tools

Adobe Analytics

Tableau

Power BI

Google Analytics

Job description

Aquent is partnering with a leading enterprise dedicated to enhancing customer experiences through innovative digital solutions. This organization is at the forefront of leveraging data and insights to drive strategic decisions, improve customer engagement, and optimize performance across a vast digital ecosystem. Join a team committed to transforming how customers interact with essential services, making a tangible impact on millions of lives.

Are you a strategic analytics professional with a passion for transforming complex data into clear, actionable insights? We are seeking a dynamic individual to establish and operationalize a cutting-edge cross-channel insights, measurement, and optimization capability. In this pivotal role, you will directly influence strategic decision-making by developing robust measurement frameworks, delivering executive insights, and crafting performance narratives that drive significant business impact. Your expertise will be crucial in shaping future growth and ensuring an exceptional customer journey.

To be considered for this role, you must:

• Be authorized to work in the United States
• Not require sponsorship of any kind for the duration of the assignment
• Be able to work on a W-2 basis. C2C or 1099 is not permitted for this position

What You’ll Do

• Establish measurement governance, KPI frameworks, and reporting standards across digital experience and marketing initiatives.
• Develop executive-ready performance insights and recommendations that support strategic decision-making.
• Analyze customer behavior and performance trends across digital channels, CRM, personalization, customer journeys, and web experiences.
• Connect multiple data sources to build a cross-channel understanding of customer engagement and business impact.
• Identify optimization opportunities and develop data-driven recommendations to improve customer experience and performance outcomes.
• Support creation of executive scorecards, dashboards, and performance reviews.
• Partner with analytics, marketing, CRM, product, digital experience, and agency teams to align measurement methodologies and reporting approaches.
• Develop compelling performance narratives that answer: What happened? Why it happened? Why it matters? What actions should be taken next?
• Support business case development and opportunity sizing for future investments.
• Establish a scalable insights and optimization operating model for the organization.

Required Qualifications

• Verifiable High School Diploma or GED.
• 7+ years of experience in marketing analytics, digital analytics, customer analytics, business intelligence, consulting, or performance measurement.
• Experience developing executive-level insights and translating complex data into clear business recommendations.
• Demonstrated experience working with digital customer experiences, websites, customer journeys, CRM programs, or personalization initiatives.
• Strong analytical and problem-solving skills with the ability to connect data across multiple sources and derive meaningful conclusions.
• Proven experience building KPI frameworks, measurement strategies, or performance reporting programs.
• Experience partnering effectively with cross-functional business, marketing analytics, and technology teams.
• Advanced proficiency with industry-standard analytics and reporting platforms (e.g., Adobe Analytics, Tableau, Power BI, Google Analytics, or similar tools).
• Strong executive communication, presentation, and storytelling skills, particularly with tools like PowerPoint.

Preferred Qualifications

• Experience in consumer-focused industries such as retail or healthcare.
• Expertise in customer journey analytics and optimization.
• Experience with personalization or CRM analytics.
• Proficiency in digital experience optimization and A/B testing.
• A background in consulting or strategy.
• Experience supporting executive leadership teams and strategic transformation initiatives.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits! Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.