CX Insights & Strategy Architect

Aquent; Woonsocket (RI); On-site; USD 110,000 - 140,000; Full time

Job summary

Aquent seeks a strategic analytics leader to establish cross-channel insights and optimization capabilities. You will develop measurement governance, deliver executive-ready insights, and guide decision-making with data-driven storytelling across digital experiences, CRM, and personalization initiatives.

This role emphasizes partnering with analytics, marketing, CRM, product, and digital teams to align methodologies and reporting approaches, driving business impact across customer journeys.

Qualifications

• Proven ability to develop executive-level insights from complex data.
• Experience with digital customer experiences, CRM, and personalization initiatives.
• Strong KPI frameworks and performance reporting experience.
• Collaboration with cross-functional teams including marketing analytics and technology.

Responsibilities

• Establish governance for measurement across digital experiences.
• Develop executive-ready performance insights and recommendations.
• Analyze customer behavior and performance trends across channels.
• Connect data sources to build cross-channel understanding.
• Identify optimization opportunities and data-driven recommendations.
• Support creation of executive scorecards, dashboards, and reviews.

Skills

Executive storytelling

Cross-functional collaboration

Analytical thinking

Problem solving

KPI frameworks

Strategy thinking

Education

High School Diploma or GED

Tools

Adobe Analytics

Tableau

Power BI

Google Analytics

Job description

Aquent seeks a strategic analytics leader to establish cross-channel insights and optimization capabilities. You will develop measurement governance, deliver executive-ready insights, and guide decision-making with data-driven storytelling across digital experiences, CRM, and personalization initiatives.

This role emphasizes partnering with analytics, marketing, CRM, product, and digital teams to align methodologies and reporting approaches, driving business impact across customer journeys.