Customer Advocacy Manager – AlphaSense AI | $124K

AlphaSense; United States; Remoto; USD 90.000 - 124.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity

Performance bonus

Benefits program

Descrizione del lavoro

AlphaSense is seeking a Customer Advocacy Marketing Manager to own strategy and scaled production of customer proof-point content, including case studies, quotes, and testimonials. You will manage logo usage, reviews programs, and the awards program, while coordinating with Sales, Legal, CS, and Product Marketing.

You will drive a data-driven content roadmap, prioritize initiatives by business impact, and oversee end-to-end production from sourcing to approval, including on-site event content

Competenze

• 5+ years of experience in customer marketing, content marketing, or marketing operations with ownership of strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives by business impact.
• End-to-end content projects including legal/compliance coordination and vendor budget management.

Mansioni

• Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
• Determine which customer stories, quotes, and proof points to pursue based on pipeline, bookings, and adoption impact.
• Own scaled creation and end-to-end delivery of customer content—from sourcing to legal approval.
• Use tools like Peerbound to transform insights into approved content at scale.
• Own creation and promotion of customer spotlights and manage updates as messaging evolves.
• Own the customer reference database and the review-platform vendor relationships and budget.
• Lead on-site video filming and customer engagement at flagship events and handle related logistics.
• Track performance and report on impact of proof-point content across pipeline and bookings.
• Maintain proactive stakeholder communication with Sales, CS, Product Marketing, and Legal.

Conoscenze

Content workflows

Vendor management

Cross-functional collaboration

Strumenti

Peerbound

Gong

Salesforce

Descrizione del lavoro

This role sits at an interesting intersection of strategic content ownership and high-volume operations — a combination that develops highly transferable B2B marketing skills. Customer advocacy and proof-point content are increasingly critical for enterprise SaaS pipeline, making this a growth area in the marketing function.

Compensation check: At $90K–$124K USD, this is slightly below the market median for a Senior Customer Marketing Manager at a growth-stage SaaS company in major US markets (typically $110K–$145K), but the equity component and performance bonus could close that gap meaningfully if AlphaSense continues its growth trajectory.

Skills you'll build:

• AI-powered content workflows using tools like Peerbound and Gong
• Vendor negotiation and budget ownership for review platforms (G2, Gartner Peer Insights)
• Cross-functional stakeholder management across Sales, Legal, CS, and Product Marketing

Green flags: AlphaSense is a well-funded, high-growth fintech/AI company with real enterprise traction. The role has genuine ownership scope — roadmap, budget, awards program — not just execution. The explicit call-out of prioritization by business impact (not intake queues) signals a data-driven marketing culture.

Watch for: The role requires both strategic thinking and high-volume production, which can lead to bandwidth strain. Clarify team support and tooling resources during interviews.

AlphaSense is the AI platform redefining market intelligence and workflow orchestration, trusted by thousands of leading organizations to drive faster, more confident decisions in business and finance. The platform combines domain-specific AI with a vast content universe of over 500 million premium business documents — including equity research, earnings calls, expert interviews, filings, news, and internal proprietary content. Purpose-built for speed, accuracy, and enterprise-grade security, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high-quality outputs. With AI solutions like Generative Search, Generative Grid, and Deep Research, AlphaSense delivers the clarity and depth professionals need to navigate complexity and obtain accurate, real-time information quickly. For more information, visit www.alpha-sense.com .

About the Role:

The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget.

The ideal candidate can set a proof-point content roadmap and prioritize it against business impact — not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.

Who You Are:

• 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
• Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
• Proven track record of owning content projects end-to-end, including legal/compliance coordination.
• Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
• Strong written communication skills and an eye for turning customer insight into compelling assets.
• Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
• Comfortable managing on-site logistics for large customer-facing events.

What You'll Do:

• Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
• Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.

Content Production

• Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
• Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
• Own the creation and promotion of customer spotlights.
• Manage updates to existing case studies and customer stories as messaging and strategy evolve.

Customer Reviews & Platform Ownership

• Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
• Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.
• Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.

Customer Awards Program

• Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.

Event Content Capture

• Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.

Workflow & Operations

• Own and continuously refine the end-to-end content workflow, from intake to publication.
• Project manage creation, review, and approval processes for all customer proof-point assets.

Reporting & Analysis

• Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
• Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.

Stakeholder Communication

• Maintain proactive communication with Sales, CS, Product Marketing, and Legal.
• Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline.

For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.

You may also be offered a performance-based bonus, equity, and a generous benefits program.

Base Compensation Range: $90,000 — $124,000 USD

AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense's commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Is this Customer Advocacy Marketing Manager role at AlphaSense remote? The job posting does not explicitly state remote or hybrid status. However, the role requires on-site presence at flagship events for video filming and customer engagement logistics, so candidates should confirm the remote work policy directly with AlphaSense. What is the salary range for this role? The base compensation range is $90,000–$124,000 USD annually. Final offers depend on experience and expertise. You may also be eligible for a performance-based bonus, equity, and a benefits package. What experience is required for this position? AlphaSense requires 5+ years in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution, including end-to-end content production and vendor/budget management. What tools and platforms will I work with in this role? You'll work with review platforms such as G2, Gartner Peer Insights, and TrustRadius, as well as CRM tools like Salesforce and content intelligence tools like Peerbound and Gong. Does this role involve event travel? Yes. The role includes owning on-site video filming and customer engagement logistics at AlphaSense's flagship events, which requires periodic travel and in-person presence.

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