Director, Customer Advocacy

Outreach; United States; On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Flexible time off

401k to help you save for the future

Medical, dental, and vision coverage

Parental leave program

Infertility services

Employee referral bonuses

Snacks and beverages in the Office

Diversity and inclusion programs

Job summary

Outreach is seeking a strategic Director of Customer Advocacy to join our corporate marketing team and own advocacy strategy across our customer base. In this high-impact, cross-functional role you will build and lead a team, craft programs that amplify customer voices, and partner with Sales, Marketing, Customer Success, Product, and executives to drive measurable outcomes.

You'll report to the Global Head of Corporate Marketing & Communications and leverage technology to turn conversations

Qualifications

• 10+ years building customer advocacy or influencer programs.
• Experience presenting to C-suite and senior stakeholders.
• Proven ability to design, launch, and scale advocacy programs company-wide.
• Strong relationship-building and communication skills.
• Experience with executive leadership and customer advisory boards.

Responsibilities

• Set and Own Advocacy Strategy: Own and grow Outreach's customer advocacy program end to end, including incentives and recognition and the budget.
• Own the Reference Program: Manage the customer reference program with senior leadership across Sales, Marketing, and Customer Success.
• Activate Customer Voices: Leverage our customer network for speaking opportunities, case studies, and reviews on key platforms.
• Build the Advocate Community: Develop a vibrant community of advocates with tools, support, and recognition.
• Partner with Executive Leadership: Represent the voice of the customer to executives, sharing strategy and results.
• Lead and Develop the Team: Build, lead, and grow a team with clear KPIs and succession planning.

Skills

Relationship building

Executive communication

Advocacy program design

Cross-functional collaboration

Team leadership

Customer advocacy tech

Tools

Advocacy software

Job description

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About The Team

The Customer Advocacy team you would lead is part of the broader Corporate Marketing team, which is focused on driving awareness, credibility, and presence among customers, prospects, partners, analysts, and influencers. This dynamic team is comprised of many functions, including communications, customer advocacy, and analyst relations. We serve different roles, but we all work together to amplify the Outreach brand.

The Role

At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and building the strategy and programs that amplify their voice at scale? We're looking for a strategic Director of Customer Advocacy to join our corporate marketing team and own advocacy strategy across our customer base.

This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will build and lead a team, and own the strategy, growth, and day-to-day execution of our customer advocacy program. Partnering with sales, marketing, customer success, product, and executive leadership, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand. This role reports to the Global Head of Corporate Marketing & Communications.

We believe in the power of modern technology to empower our Advocacy team. That's why we're a marketing team that invests in technology and the right AI solutions to match the right advocate to the right moment, turn customer conversations into publishable stories faster, and spend more of our time on the relationships that make advocacy work. We're looking for someone who brings that same instinct to the program.

Location

Remote, United States

Your Daily Adventures Will Include

• Set and Own Advocacy Strategy: Own and grow Outreach's customer advocacy program end to end, including creative incentives and recognition that make participation worth our customers' time, and the budget that supports it.
• Own the Reference Program: Manage the customer reference program in partnership with senior leadership, matching the right customers to the right opportunities across Sales, Marketing, and Customer Success.
• Activate Customer Voices: Draw on our customer network to meet a range of advocacy needs, from securing speaking opportunities to curating compelling case studies and driving customer reviews on key platforms such as G2, TrustRadius, and Capterra.
• Build the Advocate Community: Cultivate a community of advocates, fostering meaningful connections and giving them the tools, support, and recognition they need to share their experiences authentically.
• Partner with Executive Leadership: Represent the voice of the customer to executive leadership, presenting advocacy strategy, program results, and customer stories that inform company-wide decisions.
• Lead and Develop the Team: Build, lead, and develop a growing team of advocacy professionals, setting clear priorities, executing against clear KPIs, planning for future headcount, and creating the space for the team to grow into bigger roles.

Our Vision of You

As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve. You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.

• With 10+ years of experience, you bring a proven track record of connecting with individuals and fostering meaningful relationships, underpinned by your exceptional communication skills.
• Experience leveraging customer advocacy technologies to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.
• Passion for customer experience, and you thrive on the satisfaction of building rapport with our customers and internal stakeholders.
• Demonstrated ability to design, launch, and scale advocacy or influencer programs company-wide that drive measurable business outcomes.
• Experience working with executive leadership and senior stakeholders, including presenting to and advising the C-suite, to create impactful, high-trust experiences.
• Direct involvement with customer advisory boards and NPS programs is a plus.
• Proven ability to build, mentor, and develop a team, driving measurable improvements in performance and readiness for higher responsibilities.
• A team player, cross-functional influencer, and internal champion of our customers.

Why You’ll Love It Here

• Flexible time off
• 401k to help you save for the future
• Generous medical, dental, and vision coverage for full-time employees and their dependents
• A parental leave program that includes options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Snacks and beverages in the Office, along with fun events to celebrate
• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

The annual base salary range for this role is $140,000-$180,000. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, location and experience. Final offers are determined through a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.