Customer Advocacy Manager

Outreach; Seattle, Atlanta (WA, GA); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible time off

401k match

Medical, dental, and vision coverage

Parental leave

Infertility/ Assisted reproductive

Employee referral bonuses

Snacks and beverages in the office

Diversity and inclusion programs

Job summary

Outreach is seeking a dynamic Customer Advocacy Manager to lead advocacy and reference programs across our corporate marketing team. You will blend storytelling with strategic program design, managing day-to-day operations and coordinating with Sales, Marketing, and Customer Success to amplify customer voices.

The role focuses on turning customer experiences into compelling assets, expanding the reference library, and driving measurable impact on pipeline and brand.

Qualifications

• 5+ years in customer marketing, advocacy, or references within a B2B tech environment.
• Proven experience supporting sales reference and customer advocacy programs.
• Background in B2B customer marketing, advocacy, or reference programs.
• Exceptional written and verbal communication, high attention to detail, strong presentation skills.

Responsibilities

• Oversee day-to-day operations of the advocacy and reference program.
• Maintain customer profiles, permissions, and engagement history.
• Capture customer success stories and translate into assets (case studies, blogs, videos, testimonials, podcasts).
• Curate a centralized asset library for Sales, Marketing, and Customer Success.
• Match advocates for RFPs, references, and deal support with Sales and Customer Success.
• Measure impact of advocacy activities on sales, engagement, and brand awareness.
• Identify and solve recruitment and content development challenges.

Skills

Customer marketing advocacy

Sales reference programs

B2B marketing fundamentals

Storytelling & asset creation

Stakeholder management

AI curiosity & tooling

Communication & presentation

Customer-centric mindset

Technology & AI in workflows

Tools

AI tools

Reference management tools

Job description

About Outreach

Outreach, founded in 2014, is the only complete agentic AI platform for revenue teams. Outreach infuses agentic AI, conversation intelligence, and assistive AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including Databricks, SAP, Siemens, and Verizon to name a few.

About the Team

The Customer Advocacy team you would lead is part of the broader Corporate Marketing team, which is focused on driving awareness, credibility, and presence among customers, prospects, partners, analysts, and influencers. This dynamic team is comprised of many functions, including communications, customer advocacy, and analyst relations. We serve different roles, but we all work together to amplify the Outreach brand.

The Role

At Outreach, our customers are our best advocates and most important asset. Do you love getting to know customers, what matters to them, and creating impactful programs that amplify their voice? We're looking for a dynamic Customer Advocacy Manager to join our corporate marketing team and drive advocacy throughout our customer base.

This is a high-impact, highly cross-functional role where you'll blend creative storytelling, relationship building, and strategic program design to drive measurable business outcomes. In this role, you will be responsible for the day-to-day management of our customer advocacy and reference program. Partnering with sales, marketing, customer success, and product teams, you will identify, curate, and amplify impactful customer experiences that elevate both our customers and our brand.

AI is changing how customer stories get found, shaped, and shared, and this role sits right at that intersection. We're a marketing team that uses AI to match the right advocate to the right moment, turn customer conversations into publishable stories faster, and spend more of our time on the relationships that make advocacy work. We're looking for someone who brings that same instinct to the program.

Location: We’re open to remote within the US or hybrid at one of our office locations (Seattle, Atlanta).

Your Daily Adventures Will Include:

• Run Daily Advocacy Operations: Own the day-to-day operations of the advocacy and reference program, including intake, prioritization, approvals, scheduling, and fulfillment.


• Maintain the System of Record: Keep customer profiles, permissions, and engagement history accurate and current within the reference management system.


• Produce Customer Stories: Work directly with customers to capture their success stories and translate them into compelling assets, including case studies, blogs, videos, testimonials, podcasts, webinars, and speaking engagements.


• Curate the Asset Library: Maintain a centralized, searchable repository of advocacy and reference assets for Sales, Marketing, and Customer Success.


• Support Sales and Customer Success: Match Sales and Customer Success teams with relevant customer advocates for RFPs, references, and deal support.


• Measure and Report on Impact: Track advocacy activity and support measurement of the program's impact on sales acceleration, customer engagement, and brand awareness.


• Strengthen the Program: Proactively identify and solve challenges in advocate recruitment, program participation, and content development.

Our Vision of You:

As you step into this role, you bring with you a sense of enthusiasm and purpose, ready to make a meaningful impact on our organization and the customers we serve. You're eager to immerse yourself in our dynamic environment, where creativity and collaboration are not just encouraged but celebrated as essential drivers of innovation.

• 5+ years of experience in customer marketing, advocacy, or references within a B2B technology environment


• Proven experience supporting sales reference and customer advocacy programs


• Background in B2B customer marketing, advocacy, or reference programs


• Exceptional written, verbal, high attention to detail and strong presentation skills


• Build strong relationships with internal and external stakeholders to align advocacy programs with business priorities and drive measurable impact


• Solid understanding of B2B marketing fundamentals and how customer stories drive trust and pipeline


• Customer-first mindset with the ability to understand customer goals, pain points, and sentiment


• Demonstrated curiosity about AI and emerging technologies, with a track record of using them to streamline program operations and free up time for higher-value customer relationships.


• Preferred skills: Tech savvy with experience utilizing AI and sales reference management tools to streamline, automate, and optimize customer advocacy processes for increased efficiency and impact.

$70,000 - $110,000 a year

The annual base salary range for this role is $70,000-$110,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications,locationand experience.Final offers aredeterminedthrough a holistic assessment and will vary within the posted range. Your Recruiter will share specific details based on your location and role during the hiring process.

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Why You’ll Love It Here

• Flexible time off


• 401k to help you save for the future


• Generous medical, dental, and vision coverage for full-time employees and their dependents


• A parental leave program that includes options for a paid night nurse, and a gradual return to work


• Infertility/ assisted reproductive services benefit


• Employee referral bonuses to encourage the addition of great new people to the team


• Snacks and beverages in the Office, along with fun events to celebrate


• Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military

Outreach is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.