Customer Advocacy Architect

Thatch Health; Northern (KY); Hybrid; USD 130,000 - 170,000; Full time

Job summary

Thatch Health is seeking a Customer Advocacy Manager to build and lead our customer advocacy function from the ground up. This remote US role will own end-to-end programs, connecting customers with prospects and turning advocates into public voices for Thatch.

You’ll partner with Sales, Customer Success, and Marketing to create scalable processes, leverage AI to operate efficiently at scale, and measure impact on pipeline, content, and win rates while growing a bench of influential customer

Qualifications

• 8+ years of experience in customer marketing, advocacy, community, or related function.
• Experience building a customer reference or advocacy program from the ground up.
• Track record of turning customer relationships into measurable business outcomes.
• Strong partnership with Sales and Customer Success, including the judgment to push back when an ask isn’t right for the customer.
• Comfort operating as a senior, hands-on IC in a fast-moving environment.

Responsibilities

• Build and run a sales reference program that connects the right customers with the right prospects, supports pipeline and win rates, and avoids overusing your strongest advocates.
• Develop a strong bench of customer advocates and create an experience that makes participation valuable for them.
• Create opportunities for customers to advocate through conferences, webinars, podcasts, events, roundtables, and peer conversations.
• Build the systems and processes to manage advocates, requests, availability, and outcomes, using AI and automation to operate efficiently at scale.
• Measure the program’s impact across reference usage, content, pipeline influence, and win rates.

Skills

Customer marketing advocacy

Cross-functional partnerships

Senior IC

Pipeline influence

Measurement & analytics

Job description

Thatch Health is seeking a Customer Advocacy Manager to build and lead our customer advocacy function from the ground up. This remote US role will own end-to-end programs, connecting customers with prospects and turning advocates into public voices for Thatch.

You’ll partner with Sales, Customer Success, and Marketing to create scalable processes, leverage AI to operate efficiently at scale, and measure impact on pipeline, content, and win rates while growing a bench of influential customer