Customer Acquisition Manager

RooterPLUS!; Cumming (GA); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

401(k) matching

Paid vacation

Employee assistance program

Employee referral program

Employee discount

Company device (cell phone, iPad and/或

Job summary

RooterPLUS! is seeking a data-driven marketing leader to own customer acquisition, performance reporting, and vendor accountability.

The role focuses on turning marketing dollars into profitable revenue with a large ad budget and quarterly revenue-based bonuses. The candidate should be analytical, assertive, and results-focused, capable of steering campaigns across PPC, LSA, SEO, and referrals while collaborating with ownership, operations, and sales teams in a multi-location Metro Atlanta

Qualifications

• 5+ years in digital marketing/paid acquisition.
• Strong hands-on Google Ads and LSA experience.
• Experience managing large advertising budgets.
• Strong analytical, Excel/Google Sheets, and reporting skills.
• Experience with call tracking and marketing attribution.
• Able to clearly communicate complex marketing data to ownership.

Responsibilities

• Lead customer-acquisition strategy and manage a $2M+ annual advertising budget.
• Oversee PPC and LSA performance and hold agencies accountable.
• Build reliable tracking from ad source to revenue and ensure measurement by actual business results.
• Monitor call tracking, lead quality, and booking rates; improve conversion with operations.

Skills

Analytical thinking

Data-driven decision making

Budget management

Vendor management

Cross-functional collaboration

Reporting & analytics

Tools

Google Ads

Local Services Ads (LSA)

CRM integration

ServiceTitan

Call tracking software

Job description

The Customer Acquisition Manager will take ownership of RooterPLUS!’s marketing performance and help drive profitable growth across the business. With $80K-$120K in annual pay plus a quarterly revenue-based bonus, this role offers the opportunity to directly influence how millions of dollars in advertising investment turn into customers and revenue.

We’re looking for a data-driven, commercially minded marketing leader who enjoys solving problems, challenging vendors, and turning performance data into action. The ideal candidate is analytical, assertive, organized, and results-focused—someone who wants to own the numbers, influence decisions, and make a measurable impact.

About Us:

RooterPLUS! is an established, family-owned plumbing, septic, and water restoration company serving Metro Atlanta and surrounding markets. We serve both residential and commercial customers and invest $3M+ annually in advertising, primarily through Google PPC and Local Services Ads.

We’re looking for an experienced marketing leader to own customer acquisition, performance, reporting, and vendor accountability. This is a results-focused role centered on understanding where marketing dollars go, what they produce, and whether they generate profitable business.

Position Overview

Pay Range: Path To $120K A Year!

Compensation Breakdown:

• Annual Pay: $80,000 - $120,000 a year
• Quarterly Bonus on generated revenue

Schedule:

• Full-Time
• Monday - Friday
• 8 hours Day Shift

Benefits:

• 401(k) Retirement Plan with Company Matching Up to 2%
• Paid Vacation
• Employee Assistance Program
• Employee Referral Program
• Employee Discount
• Company Cell Phone, Ipad And/Or Laptop

Position Responsibilities

Marketing Strategy & Budget

• Lead customer-acquisition strategy and manage a $2M+ annual advertising budget.
• Allocate spend across PPC, LSA, SEO, referrals, and other lead sources.
• Identify profitable growth opportunities, eliminate wasted spend, and adjust for seasonality.
• Test new markets, services, campaigns, and lead sources.

Google PPC & LSA

• Oversee PPC and LSA performance and hold agencies accountable.
• Review targeting, keywords, bidding, landing pages, tracking, and campaign structure.
• Analyze performance by service, market, device, time, and campaign.
• Ensure increased spend produces profitable incremental revenue.

Lead & Revenue Attribution

• Build reliable tracking from ad source → lead → qualified opportunity → booked job → completed job → revenue.
• Ensure marketing performance is measured using actual business results, not just platform-reported leads.

Call Tracking & Lead Quality

• Monitor marketing-generated calls, lead quality, and booking rates.
• Identify missed calls, poor-quality leads, and lost opportunities.
• Work with call center leadership to improve conversion.

Vendor Management

• Manage agencies and marketing vendors with clear goals and measurable expectations.
• Review performance, budgets, deliverables, and results.
• Replace vendors when performance does not justify the investment.

Reporting

• Create a weekly executive dashboard covering:
• Spend, leads, qualified leads, calls, booked/completed jobs, and revenue
• Gross profit, CPL, cost per booked job, CAC, and advertising ROI
• Performance by channel, service, and geographic marketClearly identify what is working, what isn't, and recommended actions.

Cross-Department Coordination

• Work closely with ownership, operations, dispatch, call center, sales, and marketing vendors.
• Evaluate marketing based on actual revenue and business results, not isolated advertising metrics.

Position Requirements

Experience & Skills

• 5+ years in digital marketing/paid acquisition.
• Strong hands-on Google Ads and LSA experience.
• Experience managing large advertising budgets.
• Strong understanding of paid-search economics.
• Experience managing agencies/vendors.
• Strong analytical, financial, Excel/Google Sheets, and project-management skills.
• Experience with call tracking and marketing attribution.
• Able to clearly communicate complex marketing data to ownership.
• Willing to challenge vendors and make difficult decisions.

Strongly Preferred

• Experience in home services such as plumbing, HVAC, electrical, roofing, restoration, or pest control.
• Experience managing $1M+ annual ad budgets.
• Multi-location or large service-area business experience.
• Experience connecting ad data with CRM, call tracking, dispatch, and accounting systems.
• Experience improving lead-to-booking conversion.
• Focus on revenue and gross profit—not just lead volume.
• Experience with ServiceTitan.

Personality

• Analytical and data-driven.
• Commercially minded and results-focused.
• Assertive, curious, and persistent.
• Highly organized and honest.
• Comfortable asking difficult questions.
• Willing to tell ownership when something isn't working.
• Comfortable holding outside vendors accountable.

Company Overview

RooterPLUS! was founded in 1994 with one truck, a commitment to honest work, and a mission to help families with their plumbing and septic needs. Today, RooterPLUS! has grown into an established, family-owned company serving thousands of residential and commercial customers across Metro Atlanta, providing plumbing, septic, drain, sewer, and water restoration services.

Culture

RooterPLUS! is competitive, hardworking, customer-focused, and team-oriented. We value people who communicate well, solve problems, care about customers, and want to win together.

Focus Service

RooterPLUS! provides plumbing, septic, drain, sewer, and water restoration services for residential and commercial customers. We're known for handling challenging jobs others may turn away.

Learning Opportunities

Work directly with ownership and leadership while gaining experience across marketing, operations, sales, and customer service. You'll also have opportunities to grow your skills and advance with the company.

Standards

We value professionalism, accountability, honesty, communication, and urgency. Success is measured by real business results and profitable growth, not vanity metrics.

Premium Workplace

Enjoy the stability of an established family-owned company with strong benefits and career growth. Benefits include 401(k) match, paid vacation, insurance, company technology, employee programs, and advancement opportunities.

About Us: At RooterPLUS! we're dedicated to nurturing the growth of our employees, fostering their skill sets, and propelling their careers forward. Our core belief in empowerment, coupled with an unwavering dedication to ensuring customer satisfaction, has not only driven the triumph of RooterPLUS! but has also solidified our reputation as an exceptional workplace.