Culture Marketing Director | Central Region

Red Bull GmbH; Dallas (TX); Presencial; USD 115.000 - 173.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health plans

Dental plan

Vision plan

401k match

PTO & paid holidays

Life insurance

Tuition reimbursement

Descripción de la vacante

Red Bull North America, Inc. is seeking a Director of Culture Marketing (Central) to lead strategy, investment, and portfolio development for culture across the Central Region.

You will translate national priorities into locally relevant programs, building brand relevance and measurable consumer impact. You will oversee flagship events, partnerships, and culture programs, guiding a high-performing team and collaborating across Brand, Media Network, and Sales to deliver integrated marketing

Formación

• 10+ years of progressive marketing experience in culture, lifestyle, brand, experiential, entertainment, or related fields.
• Proven track record of leading large-scale Culture Marketing programs across multiple markets.
• Understanding of how culture, creators, content, events, product, and community intersect to build brand relevance.
• Strong knowledge of cultural ecosystems and consumer behavior with trend-spotting ability.
• Experience overseeing complex live experiences, events, and partnerships with strong production standards.

Responsabilidades

• Lead development of a long-term Culture Marketing strategy aligned with regional and global objectives.
• Own the regional Culture Marketing portfolio and investment decisions.
• Oversee flagship events, partnerships, and culture programs with executive oversight.
• Build scalable formats and adapt national/global initiatives locally.
• Manage Culture Marketing budget and resources for maximum impact.
• Develop high-level relationships with artists, creators, and cultural organizations.
• Lead a high-performing Culture Marketing team and provide coaching and growth opportunities.
• Collaborate across Brand, Media Network, Communications, Field Marketing, Sports, Partnerships, and Sales.

Conocimientos

Culture strategy

Leadership

Brand marketing

Event planning

Partnerships

Cross-functional collaboration

Team development

Bilingual (EN/ES)

Descripción del empleo

Red Bull North America, Inc. is seeking a Director of Culture Marketing (Central) to lead strategy, investment, and portfolio development for culture across the Central Region.

You will translate national priorities into locally relevant programs, building brand relevance and measurable consumer impact. You will oversee flagship events, partnerships, and culture programs, guiding a high-performing team and collaborating across Brand, Media Network, and Sales to deliver integrated marketing