Culture-Driven Social Media Creator (Contract)

FLORA; New York (NY); On-site; USD 60,000 - 90,000; Part time

Job summary

FLORA in New York is seeking a social media lead for a three-month contract with potential to extend or convert to full-time. You will report to the VP of Marketing and collaborate with Creative, Product Marketing, and our founder and CEO.

You’ll manage day-to-day channels, create and post across Instagram, X, LinkedIn and YouTube, write captions in FLORA’s voice, and drive authentic engagement with creators and practitioners.

Qualifications

• Ability to name current standout creators and trends.
• Understanding distinct nuances of Instagram, X, LinkedIn and YouTube.
• Hands-on production capability without a designer.
• Community-driven approach over follower counts.

Responsibilities

• Day-to-day management of every channel: publishing, community, comments, DMs.
• All social content creation, generation, editing, and posting across Instagram, X, LinkedIn, and YouTube, with support from the broader Creative team.
• Writing captions and hooks in a voice uniquely FLORA, not generic AI-tool posting.
• Knowing which moments deserve a produced piece and which need a fast one.
• Finding and building real relationships with practitioners whose endorsements carry weight.
• Developing FLORA's world on social over time: a recognizable visual and verbal register.
• Knowing the mechanics: first-hour velocity, repost drivers, when to boost, platform rewards this month.

Skills

Culture literacy

Platform fluency

Hands-on production

Community mindset

Job description

FLORA in New York is seeking a social media lead for a three-month contract with potential to extend or convert to full-time. You will report to the VP of Marketing and collaborate with Creative, Product Marketing, and our founder and CEO.

You’ll manage day-to-day channels, create and post across Instagram, X, LinkedIn and YouTube, write captions in FLORA’s voice, and drive authentic engagement with creators and practitioners.