Culture-Driven Brand & Social Media Manager

Normal New York; New York (NY); Hybrid; USD 60,000 - 78,000; Part time

Job summary

Normal New York is seeking a highly creative Brand & Social Media Manager for a hybrid, contract-to-hire role. You will shape our content across Instagram, TikTok, Substack, and Mailchimp, with on-site event coverage and editorial growth.

A strong eye for design and storytelling, plus 3–5 years of relevant experience, are preferred. Join a design-forward retailer and creative program that collaborates with Barneys-style moments, brands, and partners.

Qualifications

• 3–5 years of relevant social media experience
• Strong writing and editorial skills
• Strong graphic design skills
• Ability to manage multiple projects simultaneously
• Experience creating content for Instagram, TikTok, Substack, and Mailchimp
• Comfort with events and live coverage
• A passion for fashion, retail, design, culture, and communities

Responsibilities

• Own and manage Normal's content across Instagram, TikTok, Substack, Mailchimp, and emerging platforms
• Create daily content across platforms and formats
• Build and maintain social content calendars across all channels
• Create graphics, carousels, marketing assets, event materials
• Edit short-form video content (Reels, TikToks, etc.)
• Be on-site during events to capture and publish real-time content
• Help produce editorial and long-form content initiatives
• Assist with weekly newsletter creation and audience growth
• Create partnership decks and marketing collateral for business development
• Support community engagement and VIP outreach
• Track performance metrics and identify growth opportunities
• Shape Normal's visual identity and tone of voice

Skills

Brand management

Social media

Graphic design

Video editing

Content creation

Event coverage

Editorial/content

Newsletter creation

Partnerships

Tools

Instagram

TikTok

Substack

Mailchimp

Job description

Normal New York is seeking a highly creative Brand & Social Media Manager for a hybrid, contract-to-hire role. You will shape our content across Instagram, TikTok, Substack, and Mailchimp, with on-site event coverage and editorial growth.

A strong eye for design and storytelling, plus 3–5 years of relevant experience, are preferred. Join a design-forward retailer and creative program that collaborates with Barneys-style moments, brands, and partners.